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Byline: Beth Snyder Bulik PrecisionEffect's recently promoted innovation director Simon Wilson has worked with big-time brands like L'Oreal and Diageo and in an earlier film career, with famed director Stanley [...]

Byline: Beth Snyder Bulik Global Blood Therapeutics is taking its sickle cell messaging for Oxbryta to TV screens in its first DTC promotion launching today. Six sickle cell Oxbryta patients [...]

Byline: Beth Snyder Bulik Finding clinical trial results for a specific drug can be challenging--but reading through them can be even more daunting. Scientific lingo and tongue-twisting terms can frustrate [...]

Byline: Beth Snyder Bulik An advocacy group says Johnson & Johnson has yet to make things right with Black women after years of targeted talc powder advertising--so it's suing. The [...]

Byline: Beth Snyder Bulik With Google's cookie ban pushed back again, pharma marketers can breathe a sigh of relief, right? Only for now, says Publicis Health Media's chief digital officer. [...]

Byline: Beth Snyder Bulik Lupus patients star in GlaxoSmithKline's first-ever DTC ads for Benlysta, as the pharma looks to cement its founder status in the category. Three young women step [...]

Byline: Beth Snyder Bulik Grammy-award winning singer Patty LaBelle is taking to the kitchen to increase cancer screenings as part of a new effort sponsored by more than a dozen [...]

Byline: Beth Snyder Bulik With 39 agencies now under its collective umbrella, there aren't many pharma marketing challenges that the new IPG Health can't address. And that's the point, say [...]

Byline: Beth Snyder Bulik Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday. However, unlike typical athletic [...]

Byline: Beth Snyder Bulik Many of the ads promoting mask-wearing, social-distancing and vaccinations during the COVID-19 pandemic have had one thing in common--the Ad Council. Working with the Department of [...]

Byline: Beth Snyder Bulik For two years, CMI Media has been on a growth streak with new business wins and employee gains--and, now, it's got a new management team to [...]

Byline: Beth Snyder Bulik Amgen ads talking up its Neulasta on-body injection system caught the FDA's attention--with the help of some 'Bad Ad' tattlers. The FDA slapped Amgen with an [...]

Byline: Beth Snyder Bulik Jojo was a man who ... started fighting COVID by wearing a mask? That's Klick Health's take on the Beatles classic 'Get Back,' reworked as 'Get [...]

Byline: Beth Snyder Bulik With the Tokyo Olympics set to kick off in less than two weeks, Sanofi already is looking ahead to the next summer Games in its hometown [...]

Byline: Beth Snyder Bulik From Gilead to Guardant isn't much of a leap in the alphabet, but it's a big jump in the pharma industry for Chris Freeman. Freeman, who [...]

Byline: Beth Snyder Bulik A few months after Urovant's Gemtesa made its debut, Sunovion is joining the sales and marketing effort. Urovant will continue to promote the overactive bladder drug [...]

Byline: Beth Snyder Bulik One of the big questions today is how to get more people vaccinated. Should you offer free stuff? That works sometimes. Remind them that they're good [...]

Byline: Beth Snyder Bulik Ogilvy Health named a new global CEO Thursday, just a week after Kate Cronin departed for Moderna. Kim Johnson takes (https://www.globenewswire.com/news-release/2021/07/08/2260158/0/en/Ogilvy-Names-Prominent-Health-Industry-Leader-Kim-Johnson-Global-CEO-of-Ogilvy-Health.html) the helm as CEO later [...]

Byline: Beth Snyder Bulik It's the end of an era--for pharma TV advertising, anyway. Humira's reign at the top of the TV ad spenders is over. AbbVie had been ratcheting [...]

Byline: Beth Snyder Bulik As the pharma industry's image continues to slip in the latest Harris Poll survey--now at 56% positive--is it time to ask whether the halo around COVID-19 [...]

Byline: Beth Snyder Bulik While the Summer Olympics don't start until later this month, Eli Lilly and its Team USA athletes are already taking on health conditions in ads and [...]

Byline: Beth Snyder Bulik Talk about a meager return on investment. Pharma companies spend more than $5 billion on patient support programs every year, but when it comes to uptake, [...]

Byline: Beth Snyder Bulik Award-winning pharma and healthcare agencies FCB Health and McCann Health are teaming up to become IPG Health. Typically among the annual top prize winners at Cannes [...]

Byline: Beth Snyder Bulik As Moderna preps a marketing strategy for its COVID-19 vaccine--in fact, its only commercial product--it is hiring its first-ever chief brand officer. Kate Cronin joins (https://investors.modernatx.com/news-releases/news-release-details/kate-cronin-join-moderna-chief-brand-officer-july-12) [...]

Byline: Beth Snyder Bulik Spikevax it is. Moderna has earned European Medicine Association approval for the brand name of its COVID-19 vaccine, even as it awaits an FDA decision. With [...]

Byline: Beth Snyder Bulik Aurinia Pharmaceuticals' recent launch in lupus nephritis hit the ground running and now is expanding with local efforts. The pharma today awarded $50,000 in grants to [...]

Byline: Beth Snyder Bulik Luciano is a young Latino man living with HIV--and the newest patient ambassador for GlaxoSmithKline and ViiV Healthcare's HIV med Dovato. A native of Argentina, Luciano [...]

Byline: Beth Snyder Bulik The lupus nephritis category is sporting a first-ever brand battle--two new-to-category drugs with very different profiles and marketing strategies. GlaxoSmithKline's Benlysta, the tried-and-true drug already approved [...]

Byline: Beth Snyder Bulik Grammy-winning artist Ciara encourages Black women to take care of themselves from the inside out in Hologic's new campaign to raise awareness around cervical cancer. Playing [...]

Byline: Beth Snyder Bulik Even as migraine science and drug development leap ahead, the cultural conversation remains stuck in the status quo. Eli Lilly wants to change that--and it's starting [...]

Byline: Beth Snyder Bulik Cannes Lions awarded its pharma Grand Prix--highly anticipated after last year's festival cancellation--to a non-pharma company. Woojer audio wearable company, along with its health agency FCB [...]

Byline: Beth Snyder Bulik Cannes Lions dropped shortlists (https://www.lovethework.com/awards-2021) Saturday for its creativity awards in two health categories: pharma, and health and wellness. But finalists won't have to wait long [...]

Byline: Beth Snyder Bulik Heavy metal band Twisted Sister urged '80s teens to stand up and say, 'We're not gonna take it.' Now, founding band member Jay Jay French is [...]

Byline: Beth Snyder Bulik Just weeks after its debut, the PharmStars digital health accelerator nabbed its first pharma members--Boehringer Ingelheim, Eli Lilly and Takeda. The new matchmaking company is the [...]

Byline: Beth Snyder Bulik Makeup tutorials are meant to be fun, but that is not always the case for people with psoriasis. That's why Amgen turned to professional makeup artist [...]

Byline: Beth Snyder Bulik Health Union is buying WeGo Health, merging its patient communities with WeGo Health's network of patient influencers. The strategic combination is a case where one plus [...]

Byline: Beth Snyder Bulik Oh say, can you see? Flag Day and that star-spangled banner are American traditions in June, but for Bausch + Lomb, it's also a time to [...]

Byline: Beth Snyder Bulik Americans skipped a lot of vaccine appointments last year--and now GlaxoSmithKline has the numbers to prove it. More than 26 million doses of recommended vaccines were [...]

Byline: Beth Snyder Bulik GlaxoSmithKline is calling on young influencer artists who suffer from migraine. The request? Interpret migraine pain through makeup, hair and art creations for its #MYgraine campaign [...]

Byline: Beth Snyder Bulik At the Washington University School of Medicine in St. Louis, the phone lines were 'blowing up' Monday. Alzheimer's disease patients and family members were calling about [...]

Byline: Beth Snyder Bulik The pandemic colored most opinions last year--including patient opinions about pharma. Cancer patients, often sidelined at home during the crisis, were paying particularly close attention to [...]

Byline: Beth Snyder Bulik Imagine you're a pharma sales rep promoting a new Type 2 diabetes medication. Your mission? Get to know each doctor's personality and adapt your sales presentation [...]

Byline: Beth Snyder Bulik The launch campaign for Merck women's health spinoff Organon debuts today with ads celebrating the next big advancement in women's health--a microphone. The purposeful icon represents [...]

Byline: Beth Snyder Bulik What's in a COVID-19 variant name? Thanks to the World Health Organization (WHO), Greek letters. The global health organization's new system (https://www.who.int/news/item/31-05-2021-who-announces-simple-easy-to-say-labels-for-sars-cov-2-variants-of-interest-and-concern) uses the Greek alphabet [...]

Byline: Beth Snyder Bulik Andrew Schirmer, the new president at Syneos Health's GSW-NY is the first to admit he's been around the block at healthcare and pharma agencies. In the [...]

Byline: Beth Snyder Bulik The Fierce Pharma Marketing Awards are back again for a third year--now with a first-ever live awards show. Set for Sept. 29 as part of the [...]

Byline: Beth Snyder Bulik As the American Society of Clinical Oncology conference preps to open this week, AstraZeneca asked cancer experts what they think about mentioning the C-word--in this case, [...]

Byline: Beth Snyder Bulik Thanks to the pandemic, everyone is looking at the pharma industry again--but many are seeing the same old contradictions. Along with new appreciation for the industry [...]

Byline: Beth Snyder Bulik It turns out pharma sales reps didn't need to worry about a pandemic effect on their salaries. Pharma reps' average pay jumped to $158,013 in 2020 [...]

Byline: Beth Snyder Bulik Migraines are difficult to navigate, with patients often mapping their own routes to try to avoid the debilitating episodes and to deal with them when they [...]