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56. Creating and Delivering Value for Consumers of Healthy Food - a Case Study of Organic Farma Zdrowia S.A.

Author

Bryła, Paweł

Subjects
MARKETING strategy, SOCIAL media, FOOD marketing, CUSTOMER satisfaction, ORGANIC products
Abstract

Purpose: This paper aims to analyse selected aspects of the marketing strategy of the first and biggest network of self-service shops with organic products in Poland - Organic Farma Zdrowia. Methodology: The adopted methodology involves a qualitative approach. The case study is based on an analysis of company documents and marketing communication, especially that offered on its website and in its social media channels. Findings: The company specializes in distribution of organic products in Poland. It has gone through organic growth, acquisitions, attracting a Dutch investment fund, and entering the NewConnect stock exchange. It operates based on the model of multichannel distribution, combining physical and online retailing. The assortment consists of 4,000 products, including organic food, cosmetics, and cleaning aids. The company has managed to create 3 own label product lines. The online retailer belonging to the company (organic24.pl) is organized in a professional way, although some improvements are possible. In 2015, the company engaged in ambitious marketing projects. Practical implications: The findings may be useful for the Organic Farma Zdrowia company as certain modifications in its marketing communication are recommended. Other companies operating in the sector may also benefit from the analysis of the strengths and weaknesses of the business in question. Furthermore, our case study may offer a framework of reference for researchers interested in this area. Originality: This is the first study to examine the strategy and marketing activities of Organic Farma Zdrowia, a major player in the sector of organic food distribution in Poland. [ABSTRACT FROM AUTHOR]

Published
2017
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58. The Impact of the Erasmus Programme on Mobility and Employability

Author

Bryła, Paweł, additional, Domański, Tomasz, additional, Brown, Robert, additional, Guereño-Omil, Basagaitz, additional, Hannam, Kevin, additional, Schubert, Felix, additional, Arruti, Arantza, additional, Elexpuru, Itziar, additional, Moro, Álvaro, additional, Villardón, Lourdes, additional, Al-Hamarneh, Ala, additional, Kotarski, Jędrzej, additional, Olejnik, Aleksandra, additional, and Sędkowski, Michał, additional

Published
2014
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72. The burden of premature mortality in Poland analysed with the use of standard expected years of life lost

Author

Irena Maniecka-Bryła, Paweł Bryła, Małgorzata Pikala, Marek Bryła, Maniecka-Bryła Irena, Medical University of Lodz, Department of Epidemiology and Biostatistics, Bryła Marek, Medical University of Lodz, Department of Social Medicine, Bryła Paweł, University of Lodz, Department of International Marketing and Retailing, and Pikala Małgorzata, Medical University of Lodz, Department of Epidemiology and Biostatistics

Subjects
Male, medicine.medical_specialty, Premature mortality, Population, Myocardial Ischemia, Poison control, Disease, Coronary Artery Disease, Death Certificates, Life Expectancy, Environmental health, Epidemiology, Injury prevention, medicine, Humans, education, education.field_of_study, business.industry, Mortality, Premature, Public health, Public Health, Environmental and Occupational Health, Burden of disease, Middle Aged, Cerebrovascular Disorders, Suicide, Years of potential life lost, Cardiovascular Diseases, Life expectancy, Standard expected years of life lost, Female, Poland, business, Research Article
Abstract

Background: Despite positive changes in the health of the population of Poland, compared to the EU average, the average life expectancy in 2011 was 5 years shorter for males and 2.2 years shorter for females. The immediate cause is the great number of premature deaths, which results in years of life lost in the population. The aim of the study was to identify the major causes of years of life lost in Poland. Methods: The analysis was based on a database of the Central Statistical Office of Poland, containing information gathered from 375,501 death certificates of inhabitants of Poland who died in 2011. The SEYLLp (Standard Expected Years of Life Lost per living person) and the SEYLLd (SEYLL per death) measures were calculated to determine years of life lost. Results: In 2011, the total number of years of life lost by in Polish residents due to premature mortality was 2,249,213 (1,415,672 for males and 833,541 for females). The greatest number of years of life lost in males were due to ischemic heart disease (7.8 per 1,000), lung cancer (6.0), suicides (6.6), cerebrovascular disease (4.6) and road traffic accidents (5.4). In females, the factors contributing to the greatest number of deaths were cerebrovascular disease (3.8 per 1,000), ischemic heart disease (3.7), heart failure (2.7), lung cancer (2.5) and breast cancer (2.3). Regarding the individual scores per person in both males and females, the greatest death factors were road traffic accidents (20.2 years in males and 17.1 in females), suicides (17.4 years in males and 15.4 in females) and liver cirrhosis (12.1 years in males and 11.3 in females). Conclusions: It would be most beneficial to further reduce the number of deaths due to cardiovascular diseases, because they contribute to the greatest number of years of life lost. Moreover, from the economic point of view, the most effective preventative activities are those which target causes which result in a large number of years of life lost at productive age for each death due to a particular reason, i.e. road traffic accidents, suicides and liver cirrhosis. National Science Centre, no. DEC-2013/11/B/HS4/00465.

Published
2015

73. The Impact of the Erasmus Programme on Mobility and Employability

Author

Paweł Bryła, Tomasz Domański, Robert Brown, Basagaitz Guereño-Omil, Kevin Hannam, Felix Schubert, Arantza Arruti, Itziar Elexpuru, Álvaro Moro, Lourdes Villardón, Ala Al-Hamarneh, Jędrzej Kotarski, Aleksandra Olejnik, Michał Sędkowski, Bryła, Paweł, Domański, Tomasz, Department of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz, Higher Education European Funding Services Ltd., Tourism Department, University of Deusto, Spain, Tourism Mobilities at Leeds Metropolitan University, UK, Geography and American Studies at the Johannes Gutenberg University of Mainz, Faculty of Psychology and Education, University of Deusto, University of Basque Country, Faculty of Psychology and Education at the University of Deusto, Johannes Guttenberg University in Mainz, Germany, Department of International Marketing and Retailing and Dean of the Faculty of International and Political Studies, University of Lodz, University of Lodz, and Faculty of International and Political Studies, University of Lodz

Subjects
students, Erasmus Programme, impact, employability, mobility
Abstract

This book aims to fill the existing gap in the literature of the subject by offering a comprehensive analysis of the impact of international student mobility within the Erasmus programme on subsequent mobility and employability. According to our knowledge, it is the first attempt to go beyond the analysis of immediate motivations, obstacles and consequences, and focus on long-term impacts instead Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00.

Published
2014
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