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Students are among those who like to consume coffee in gatherings in coffee shops, but this has been hampered since the Covid-19 pandemic was due to the implementation of the Large-Scale Social Restrictions policy which prohibits gathering activities to prevent the spread of the virus. The purpose of this study was to determine whether or not there was a change in student behavior in consuming coffee during the Covid-19 pandemic. This study uses a quantitative descriptive design with a survey method. The research was conducted on students of the Faculty of Agriculture, Padjadjaran University. The analytical method used is descriptive statistics with diagrams, frequency distribution tables, box plots, and cross tabulations. The results showed a change in student behavior in consuming coffee during the Covid-19 pandemic. There is an increase in the frequency of respondents in the number of sources of information obtained, the number of places to buy coffee products visited, and the frequency in consuming coffee among students. There is a decrease in the frequency of respondents in the types of coffee products consumed, the amount of coffee consumed, and the level of satisfaction with coffee products among students. There is no change in the amount of fees paid by students for coffee products in one week.

Vegetable commodities have an important role to meet human needs, especially in terms of adequate food and nutrition. Vegetables can be produced in several media and one of the planting methods is hydroponics. Makassar City during the Covid-19 pandemic, many people consumed vegetables, especially hydroponics because of public awareness of health in the midst of this outbreak. One of the hydroponic vegetable businesses in Makassar City is Green Top Farm. This study aims to analyze the sustainability of the vegetable business at Green Top Farm during the covid-19 pandemic. This research method uses quantitative descriptive analysis using sustainability indicators. Determination of the research location is done intentionally (purposive). The data used is primary data. The sustainability of Green Top Farm's hydroponic vegetable business is divided into four aspects, namely economic aspects, social aspects, environmental aspects and technological aspects. The results show that business sustainability in the economic aspect gets a value of 7 which is included in the high sustainability category, business sustainability in the social aspect gets a value of 6 which is included in the moderate sustainability category, business sustainability in the environmental aspect gets a value of 7 which is included in the low sustainability category. high and business sustainability in the technology aspect gets a score of 6 which is included in the moderate sustainability category. These four aspects can be said that this effort can be continued well.

The implementation of farming carried out by farmers must have the right considerations in production in order to obtain the best profit. The best or maximum profit is achieved when the level of production is optimal. To obtain the optimal level of production, producers must take into account the amount of production that is in a position of balance or profit. The purpose of this study was to analyze the profitability and feasibility of rainfed rice farming. This research was conducted in Jagona Village, Pangkajene District, Pangkep Regency. The research population was 148 people and 20% of the population were taken as research samples, namely 30 farmers. Farmer samples were taken using simple random sampling method. Data collection techniques used are observation, interviews, and documentation. The types of data are qualitative and quantitative data. There are data sources, namely primary and secondary data. The data analysis method used is the analysis of profitability and feasibility of farming. The results of this study indicate a Return on Investment (ROI) of 134.24% > 50% (profit), Break Event Point (BEP) of Rp. 699.310.11 < Rp. 8,689,083.33 (feasible), and Profitability of 134.24% > 3% (feasible). Rainfed lowland rice farming in Jagona Village, Pangkajene District, Pangkep Regency is feasible and profitable

Public awareness of the importance of healthy living and increasing environmental sustainability has also encouraged some people to consume organic food, one of which is organic black rice. Gapoktan Wangunsari is one of the producers of organic black rice. The price of organic black rice produced by Gapoktan Wangunsari is relatively cheap. The organic black rice has four organic certifications, pesticide-free food and chemical fertilizer certification. It should be able to attract consumers' interest, but in fact, only a few consumers are interested in. Perceptions of good service quality will have an impact on loyalty and repeat purchases by consumers. In addition, the quality of service is difficult to imitate by other manufacturers. The purpose of this study was to determine the characteristics of consumers and to analyze consumer perceptions of service quality in the process of purchasing organic black rice produced by Gapoktan Wangunsari. The research design uses a quantitative design with survey techniques. The results showed that the majority of consumers live in rural areas, are female, aged 56 years, have secondary education, work as farmers and belong to the lower middle income class, namely < IDR 2,600,000 per month. Consumer perceptions of service quality in the process of purchasing organic black rice are very good. Wangunsari Gapoktan should do promotions and sales online so that the number of consumers increases.

Pamekasan Regency is the center for Madura cattle development in East Java. The basic problem faced by farmers is that they are not free to sell livestock and their bargaining position is weak in determining prices. The purpose of this study was to analysis the structure, conduct and performance of beef cattle fattening business in Bicorong Village, Pakong District, Pamekasan Regency. The sample of this study consisted of 42 farmers and 13 respondents from marketing institutions using snowball sampling. The data analysis method used the SCP approach. The results show that the market structure in marketing beef cattle in Bicorong Village leads to an oligopoly competitive market with moderate concentration. The market conduct shows the price of beef cattle is determined by trader. For performance, it’s efficient because there is only one marketing agency involved and the share received by farmers is quite large, namely ≥ 60 percent.

Problems faced by Farmers in Colomadu District is about the lack of price guarantees and market guarantees. These problems can be overcome by doing partnerships, with agriculture cooperative, for instance. Partnership is a form of cooperation between farmers and cooperative with the principle of mutual benefit. The aims of this study were (1) to describe the partnership between organic rice farmers and the Pertiwi Hijau Multipurpose Cooperative, and (2) to analyze the effect of the partnership to ward the success of organic rice farming. This research was conducted in January 2022 – February 2022, it located in Colomadu District, Karanganyar Regency. The research method used was the census method. The method of determining respondents was chosen by complete enumeration with the number of respondents of 30 farmers. Methods of data collection were done by interview and observation. The data used were primary data and secondary data. The data analysis method used was descriptive analysis and multiple linear regression analysis. The results showed that the variables of farming assistance, price guarantee, provision of production facilities and capital loans simultaneously had a significant effect toward the success of farming activity. The variables of farming assistance and credit partially had a significant effect on the success of farming activity. Based on the result, it need to revise the agreement on price guarantees and the provision of production facilities in order to improve farmer’s satisfaction.

Since the Covid-19 pandemic hit Indonesia, the challenges of small and medium enterprises (SMEs) are getting tougher because they not only have to be highly competitive, but how to makethe small and medium enterprises (SMEs) survive in the midst of a pandemic and don't let them close. Therefore, small and medium enterprises (SMEs) need to create a competitive advantage that is different from its competitors. One of the efforts to achieve this is by optimizing the coordination of the implementation of SCM practices effectively in terms of strategic supplier partnerships, customer relationships and information sharing so that they can survive in the competition and even lead in a pandemic crisis. This study aims to analyze strategic supplier partnerships, customer relationships, information sharing and postponement of the competitiveness of small and medium enterprises (SMEs) in Makassar City in the Covid-19 pandemic era. This study used Structural Equation Modeling (SEM) data analysis with SmartPLS software. The results of this study indicates that strategic supplier partnership has no effect on the competitiveness of Snack of small and medium enterprises (SMEs) in Makassar City while customer relationships and information sharing have an influence on the competitiveness of Snacks of small and medium enterprises (SMEs) in Makassar City in the Covid-19 era.

Online marketing is not only applied to industrial products. Currently, the trend of buying and selling ornamental plants has penetrated the virtual world, one of which is cactus plants. Cacti Heaven is a cactus shop that has selling its products through online media. In order to reach and retain consumers, Cacti Heaven needs to provide the best products and services. This research aims to describe the characteristics of consumers and determine the level of satisfaction and customer loyalty of Cacti Heaven. Method that used on data processing are descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and loyalty pyramids. The results showed that consumers were very satisfied with the performance of the attributes of Cacti Heaven with a CSI value of 86.40 percent. The results of the IPA analysis show that the attribute that is a priority for improvement is the provision of information. Cacti Heaven's consumer loyalty level has not been said to be loyal because the percentage of committed buyers is smaller than switcher buyers.

Penelitian ini dilakukan untuk mengetahui besar marjin pemasaran kentang dan farmer,s share. Metode yang digunakan adalah metode deskriptif kuantitatif, teknik penarikan responden yang digunakan snowball sampling. Besar margin pada saluran pemasaran I Rp. 3.500 dan share 68,18%, margin pada saluran pemasaran II Rp. 3.500 dan share 68,18%, margin pada saluan pemasaran III Rp. 2.000 dan share 84,61%. Efisiensi pemasaran pada saluran pemasaran I dengan nilai 12,72%, saluran pemasaran II dengan nilai efisiensi sebesar 13,18%, saluran pemasaran III dengan nilai efisiensi sebesar 11,53%.

Penggunaan teknologi internet dalam sektor pertanian dapat memberikan alternatif pilihan bagi para petani khususnya pada sektor pemasaran, petani dapat berinteraksi secara langsung dengan konsumen serta kemudahan dalam mencari informasi tentang pasar yang mereka butuhkan untuk mendukung keberlanjutan pertanian komersial dan berkontribusi pada pencapaian ketahanan pangan yang tinggi. Namun pada kenyataanya tingkat peggunaan internet oleh petani masih sangat rendah menurut BPS jumlah petani Kabupaten Gresik yang telah menggunakan internet kurang dari 15%. Tujuan penelitian ini adalah (1) Mendeskripsikan persepsi petani padi Desa Iker-Iker terhadap penggunaan internet sebagai sarana pemasaran produksinya (2) Menganalisis tingkat adopsi inovasi dalam penggunaan internet pada proses pemasaran hasil produksi padi di Desa Iker-Iker. Penelitian ini melibatkan 58 sample dari keseluruhan populasi petani data di analisis dengan metode deskriptif kualitatif menggunakan alat ukur skala likert untuk melihat persepsi petani terhadap internet sebagai saluran pemasaran padi dengan menggunakan beberpa indikator dan melihat tingkat adopsi yang dilakukan oleh petani padi Desa Iker-Iker Geger dengan metode tingkat adopsi teknologi dengan beberapa jenis aplikasi yang telah di berikan. Penilaian terhadap fungsi internet sebagai saluran pemasaran mayoritas mendapatkan kategori yang kurang baik dimana mayoritas petani masih belum menggunakan internet sebagai saluran pemasaran melainkan hanya sebagai media hiburan, untuk tingkat adopsi sendiri hanya 10 orang petani atau 17,3% saja yang menggunakan Internet sedangkan yang tidak menggunakan internet sebagai saluran pemasaran sebanyak 48 orang atau sekitar 82,7% dari jumlah sampel, untuk jumlah aplikasi yang paling banyak di adopsi adalah Whatsapp namun sebagai media komunikasi dengan keluarga.

Penelitian ini bertujuan untuk menganalisis nilai tambah untuk meninjau penambahan nilai (added value) dari aktivitas pengolahan bawang merah menjadi bawang merah goreng. Metode penelitian yang digunakan adalah analisis nilai tambah dengan menggunakan metode Hayami. Hasil penelitian menunjukkan bahwa dengan pengolahan bawang merah di Miji Miji Food mampu memberikan nilai tambah. Hal ini dapat dilihat bahwa mampu memberikan nilai tambah sebesar 75% dengan diperoleh rasio nilai tambah pada pengolahan bawang merah > 50%. Dengan demikian, maka hipotesis yang menyatakan bahwa nilai tambah yang dihasilkan dari pengolahan bawang merah menjadi bawang goreng di daerah penelitian adalah tinggi.

East Luwu Regency is one of the largest pepper centers in South Sulawesi Province. This study aims to: (1) know the production pepper farming, (2) analyze farmers’ income from pepper farming, (3) analyze the household income of pepper farmers and (4) analyze the level of welfare of pepper farmer households in Bantilang Village, Towuti District, East Luwu Regency. This research was conducted in Bantilang Village, Towuti District, East Luwu Regency from July to August 2021. The sample is 42 pepper farmers. The data was analysed using descriptive quantitative method. The results showed that (1) the level of pepper production in Bantilang Village, Towuti District, East Luwu Regency was quite high, that is 938.39 Kg/Ha. The income of pepper farmers is Rp. 4,353,953/month with the R/C-Ratio of 4.39, (2) household income of pepper farmers is relatively high, where their incomes are genterated from pepper farming, other farming, outside farming and income of household members, with the average household income of pepper farmers is Rp. 13,544,548/month, (3) the welfare of farmer households is high, where as many as 41 farmers are included in the prosperous category (97.62%).

In general, fruit consumption in Bali Province shows a low level when compared to public consumption of other goods. Likewise with the City of Denpasar which is one of the areas with a fairly dense population so that the community's fruit consumption patterns are quite diverse. This study aims to determine and describe the pattern of fruit consumption in the community. The location of this research is Denpasar City. The sampling technique used is purposive and the sample used is housewives as many as 32 respondents. The data analysis technique used is descriptive analysis with data collection using observations, interviews, literature studies, and documentation. The research instrument used was a questionnaire. The results showed that the majority of people in Denpasar City (62.5%) consumed fruit as much as 150 grams/day in the sufficient category, and most (43.8%) people bought fruit/day for Rp 15.000,00/day. . There is a tendency that the greater the amount of income the respondent has, the more often the respondent buys fruit. The purpose of the people in Denpasar City to consume fruit is that most people (68.8%) use fruit for ordinary consumption/eaten and 31.3% for ceremonial facilities. The people's preference in Denpasar City in consuming fruit is that most people (81.3%) consume local fruit and 18.8% consume imported fruit.

Mushroom is one of the horticultural crops that have high business potential in Cilamaya Kulon District, Karawang Regency due to high market demand. The purpose of the research are to determine the income of mushroom farming, household income of farmers, the contribution of mushroom farming to household incomes of farmers, the level of main and secondary income of mushroom farmers. The research method used is descriptive quantitative method. This research uses primary data and secondary data. Primary data collection by interview technique using a questionnaire. The research was carried out from November to December 2021 by simple random sampling of 30 respondents of mushroom farmers in Cilamaya Kulon District, Karawang Regency. The analysis technique used are farm income analysis and descriptive percentage. The results showed that the average income of mushroom farming in one month was Rp2.180.770 and Rp4.959.063 for the average household income of farmers. The contribution of mushroom farming is 44,02% including the moderate level of contribution to the household income of farmers. The main and secondary income levels are 44,02% and 55,98% including the moderate level of contribution to the household income of farmers in Cilamaya Kulon District, Karawang Regency.

Padi adalah bahan bahan makanan pokok untuk 95% penduduk Indonesia. Kelompok tani berperan dalam upaya peningkatan produksi padi. Tujuan penelitian ini untuk : (1) Mendeskripsikan motivasi petani ikut dalam kelompok tani, (2) Mendeskrpsikan peranan (3) Membandingkan produksi padi anggota kelompok tani sebelum dan sesudah ikut kelompok serta bukan anggota kelompok tani dan (4) Mendeskrpsikan kelompok tani dalam peningkatan produksi padi sawah. Metode penelitian menggunakan sequential explanatory. Data penelitian berupa primer dan sekunder. Data primer dikumpulkan dengan wawancara menggunakan kuesioner. Responden ditentukan dengan cara purporsive sampling, yaitu ketua, pengurus, dan anggota kelompok tani. Teknik analisis data: Skala likert, skor, tabulasi data, uji t, reduksi data, penyajian data, penyimpulan data. Hasil penelitian : (1) Motivasi petani mengikuti kelompok tani termasuk kategori tinggi (17,34 dengan rata-rata 2,48). (2) Peranan kelompok tani mempunyai hasil sedang (329 dengan rata-rata 60,5). (3) Terdapat perbedaan antara petani sebelum bergabung rata-rata produktivitas padi terendah yakni 3,34 ton/ha dengan sesudah ikut kelompok tani rata – rata produktivitas padi tertinggi yakni 7,08 ton/ha. Hasil uji t menunjukkan perbedaan nyata (t hitung 2,57074 > t tabel 1,9989) produktivitas padi petani yang bergabung dalam kelompok tani 6,88 ton/ha dengan yang tidak 5,76 ton/ha. (4) Hambatan kelompok tani : Air/irigasi kurang jika anggota kelompok tani menanam secara bersamaan; Curah hujan tinggi berdambak banjir berakibat gagal panen; Kurang kerjasama dengan mitra sehingga petani kesulitan mendapat pinjaman modal dan bantuan produksi; Serangan hama meyebabkan berkurangnya produksi padi; Benih yang diberikan pemerintah kurang mencukupi

Sektor peternakan yang memiliki potensi untuk dikembangkan di Indonesia salah satunya adalah ternak unggas ayam petelur. Seperti usaha agribisnis lainnya usaha peternakan ayam petelur tentu terdapat risiko dalam kegiatannya. Penelitian ini bertujuan untuk mengetahui sumber-sumber risiko produksi, mengetahui besarnya probabilitas risiko produksi pada usaha peternakan ayam petelur dan merumuskan strategi penanganan untuk setiap sumber risiko pada usaha peternakan ayam petelur. Metode penelitian menggunakan studi kasus pada seorang peternak ayam petelur di Desa Rancapaku Kecamatan Padakembang Kabupaten Tasikmalaya. Penentuan lokasi dilakukan secara purposive dengan pertimbangan bahwa daerah tersebut salah satu produksi ayam petelur yang berkelanjutan. Analisis deskriptif digunakan untuk mengetahui sumber-sumber risiko, analisis z-score untuk mengetahui besarnya probabilitas risiko dan analisis peta risiko untuk mengetahui penanganan strategi mitigasi maupun strategi preventif. Hasil penelitian menunjukkan bahwa sumber risiko yang ditemukan pada penelitian ini adalah sumber risiko penyakit dan sumber risiko air minum. Besar risiko produksi akibat sumber risiko penyakit memiliki probabilitas sebesar 83,15 persen dan air minum dengan probabilitas sebesar 13,57 persen. Alternatif strategi penanganan sumber risiko yang direkomendasikan untuk sumber risiko penyakit adalah strategi preventif melalui pemberian antibiotik, pemberian vitamin dan strategi mitigasi dilakukan untuk mengurangi terjadinya dampak yang besar melalui memisahkan ayam yang teridentifikasi penyakit, memberikan pengobatan. Sedangkan untuk sumber risiko air minum diusulkan strategi preventif dengan memperhatikan kualitas air minum sesuai standar dan upaya melakukan penjernihan air agar steril

Pestisida sintetis hingga saat ini masih menjadi andalan dalam meminimalkan kehilangan hasil akibat serangan organisme pengganggu tanarnan (OPT). Meskipun dampak negatif dari penggunaan pestisida sintetis banyak ditimbulkan, namun petani masih sangat membutuhkannya. Oleh karena itu media media diperlukan alternatif lain, yaitu penggunaan pestisida yang ramah lingkungan agar aman bagi manusia dan lingkungan, salah satunya adalah dengan menggunakan pestisida nabati yang bahan dasarnya berasal dari tumbuhan. Di Indonesia penggunaan pestisida nabati mempunyai prospek yang baik, selain menghemat devisa juga mendukung agribisnis dan kelestarian lingkungan. Oleh karena itu pemasyarakatan penggunaan pestisida nabati perlu dilakukan.

The productivity of rice farming is largely determined by the use of production factors such as land, seeds, fertilizers, pesticides and labor. High productivity will only be achieved when the allocation of production factors is done effectively and efficiently. This study aims to determine the effect of production factors on the production quantity of rice farming in the Polenga village, Watubangga district, Kolaka regency. The sample determination in this study was performed using the Slovin method, while the data analysis method used in this study was multiple linear regression analysis. The results showed that the production factor of land area had a significant effect on the quantity of rice farming production. Meanwhile, the production factors of the quantity of seeds, the amount of urea fertilizer, the amount of NPK fertilizer, the amount of pesticides and the quantity of workers did not have a significant effect on rice farming production in Polenga village.

Pengalokasian input produksi yang tepat sasaran akan membantu meningkatkan keuntungan bagi petani. Petani membudidayakan jagung dengan pengalokasian input produksi yang berbeda-beda. Pemahaman yang salah mengenai asumsi bahwa semakin banyak input produksi yang dialokasikan semakin tinggi produktivitas tanaman yang diusahakan menjadi penyebab semakin tingginya biaya produksi yang dikeluarkan oleh petani sehingga menyebabkan terjadinya inefisiensi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penggunaan input produksi dan efisiensi alokatif luas lahan, benih, pupuk, pestisida, dan tenaga kerja terhadap tingkat produktivitas usahatani jagung. Penelitian dilakukan melalui wawancara dengan 30 petani jagung sebagai responden yang dipilih melalui teknik purposive sampling. Data dianalisis dengan model fungsi produksi Cobb-Douglass dan analisis efisiensi alokatif. Hasil penelitian menunjukkan bahwa luas lahan dan tenaga kerja berpengaruh nyata dan positif terhadap produktivitas jagung, sedangkan benih, pupuk, dan pestisida tidak berpengaruh nyata terhadap produktivitas jagung. Pada usahatani jagung di Desa Kuala, input produksi pestisida belum efisien secara alokatif, sedangkan input produksi luas lahan, benih, pupuk, dan tenaga kerja tidak efisien secara alokatif.

Partisipasi anggota sangat diperlukan demi perkembangan suatu koperasi. Hasil observasi menunjukkan partisipasi anggota pada Koperasi nelayan 64 Bahari mengalami fluktuasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh pelayanan koperasi, pengetahuan berkoperasi, dan motivasi berkoperasi terhadap partisipasi anggota koperasi. Populasi pada penelitian ini adalah seluruh anggota Koperasi 64 Bahari berjumlah 161 orang. Metode sampling yang digunakan adalah simple random sampling, maka didapatkan sampel berjumlah 62 orang. Variabel pada penelitian ini meliputi variabel bebas yakni pelayanan koperasi (X1), pengetahuan berkoperasi (X2), motivasi berkoperasi (X3), dan partispasi anggota (Y) sebagai variabel terikat. Metode pengumpulan data: wawancara, kuesioner, observasi. Metode analisis data yaitu analisis deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan pelayanan koperasi, pengetahuan berkoperasi, dan motivasi berkoperasi terhadap partisipasi anggota dengan nilai signifikansi 0,000

Tingginya permintaan apel tidak didukung oleh pertumbuhan apel lokal yang baik. Akhirnya, apel lokal kini semakin sulit ditemui di pasaran. Sebaliknya, apel impor kini membanjiri pasar, tidak hanya di mall dan pusat perbelanjaan besar, tetapi juga di pasar tradisional. Tujuan riset ini untuk menjabarkan karakteristik konsumen yang membeli apel impor dan atribut apel impor di kota Surabaya, serta menjabarkan dampak perilaku konsumen pada keputusan pembelian apel impor di Surabaya. Lokasi riset ditentukan dengan sengaja di kota Surabaya. Metode riset menggunakan analisis deskriptif dan uji regresi linier berganda. Hasil riset membuktikan karakteristik konsumen apel impor di Surabaya mayoritas adalah perempuan, usia 20-35 tahun, pekerja swasta, berpenghasilan Rp. 2.600.000 – Rp. 5.000.000, tanggungan keluarga sebanyak 2 orang, dengan tingkat pengeluaran Rp. 500.000 – Rp. 2.500.000. Keputusan pembelian konsumen paling dipengaruhi oleh atribut rasa, diikuti oleh atribut ukuran buah, kemasan, warna dan harga. Secara parsial perilaku konsumen sebelum membeli, saat membeli, dan sesudah membeli berdampak signifikan positif pada keputusan pembelian konsumen. Sedangkan perilaku konsumen sebelum membeli, saat membeli, dan sesudah membeli secara bersama-sama berdampak signifikan pada keputusan pembelian konsumen.

The Karawang Regency is one of the rice barns in West Java. Apart from having an agricultural area of 94,231 hectares, this district also contributes to the rice produced by the Province of West Java. Since 2018, the harvested area and yield of rice production in Karawang Regency have decreased, followed by a decrease in raw rice fields every year. Plus, the Covid-19 pandemic, which we do not know when it will end, has the potential to disrupt the availability and supply chain of food in Karawang Regency. The problem becomes more complex when farmers' institutions are still not strong, especially in terms of management, financial management, market access, and the low income of farm workers. Therefore, a strategy is needed to develop agribusiness, especially for rice commodities in Karawang Regency after the Covid-19 pandemic. This study aims to analyze the strengths, weaknesses, opportunities and threats in developing rice commodity agribusiness, formulate alternative strategies, and determine strategic priorities that the Karawang Regency government should choose to develop rice commodities in an effort to improve food security after the Covid-19 pandemic. The type of research used is descriptive research with quantitative and qualitative approaches. The location of the research was chosen purposively, namely Tempuran, Rawamerta and Pangkalan districts. The number of samples taken was as many as 16. The results showed that the impact of the Covid-19 pandemic was seen in the rice commodity agribusiness subsystem in Karawang Regency. The most influential was the supporting agribusiness subsystem, especially in the field of extension. QSPM analysis shows that the priority strategy that can be chosen is the optimization of government programs in increasing production with a total score of 6,251. Government programs that need to be optimized include intensification, which includes three farming businesses, and the use of agricultural technology.

The land is the most important factor of production because the remuneration received by land is higher than other factors of production. The narrowing of land ownership, causing farmers to get smaller profits. This study aims to analyze the effect of land area on watermelon farming income in Cikadu Village, Cikalong District, Tasikmalaya Regency. The research was conducted by a case study on 10 watermelon farmers, with the variables used being land area (X) and farm income (Y). Based on the coefficient of determination analysis, it is known that the influence of land area on farming is 87.42%, which means that land area can affect farm income by 87.42% and its effect on other variables. Furthermore, the results of the linear analysis showed the value of t arithmetic 7.487 > t table 2.306 which means, land area has a positive and significant influence on the income of watermelon farming.

Oil palm as a leading export commodity in Aceh Province in its development faces obstacles both at the cultivation and post-harvest and marketing levels which will determine the income and welfare of farmers. This study aims to analyze the contribution of oil palm farming in improving farmer welfare. The research method used a survey method of smallholder oil palm farmers. The results showed that oil palm farming was categorized as contributing enough to improving the welfare of farmer households. To achieve a decent living category, farmers must own 2.08 hectares of land or a minimum selling price of Rp1,553.40 per kg. Increasing productivity of oil palm should be a priority scale in anticipating fluctuations in CPO prices which have implications for fluctuations in the selling price of TBS at the farm level.

The increased number of coffee shops has led to increasingly fierce competition. A coffee shop needs to provide the best service so customers are satisfied if the performance of service attributes are considered important according to customer expectations. This study aimed to identify service attributes of coffee shops based on their importance and performance and analyze service attributes need to be maintained and improved their performance. There were two coffee shops studied, Kopi Ketje (KK) and Local Coffee (LC) were located in Metro City, Lampung Province. Data collection was carried out in August-September 2020. The number of samples for each shop was 35 respondents with total sample was 70 respondents. The sampling technique was carried out in stages. The day and time of interview was set intentionally. A sample was selected randomly based on table numbers. Attributes of importance and performance were measured on a likert scale using questionnaire. The questionnaire with 25 Attribute of importance and satisfaction has been valid and reliable. Data were analyzed using Importance Performance Analysis (IPA) method. The results showed there were 15 attributes in KK and 13 attributes in LC which considered important by respondents. The results of this study indicated 9 attributes in KK and 7 attributes in LC which are considered satisfactory. Attributes that need to be maintained were 9 attributes in KK and 7 attributes in LC. Performance attributes that need to be improved were 6 attributes in each shop.

Red chili is one of the leading commodities that has high economic value, it is also much needed and in demand by the community. However, the production and productivity of red chilies in Sawang District, North Aceh Regency is still low at 5.53 tons/ha, compared to the average red chili production in Aceh of 13 tons/ha. The purpose of this study was to analyze the factors that influence the production of red chili and the technical efficiency of red chili farming in Sawang District, North Aceh Regency. Sampling was carried out using the census method, which took all the existing population of 40 red chili farmers to be used as samples. The data analysis method used is the Cobb-Douglas function model with the Stochastic frontier approach. The results of the analysis show that the production factors that have a significant effect on red chili production in Sawang District are land area, labor, and fertilizer, while seed and pesticide production factors have no significant effect on red chili production. The results of the study also explained that red chili farming in the research location was technically efficient (ET=0.796).

Product quality is an important aspect for consumers that can affect the continuity of the company. PT. XYZ, which is a black tea commodity company with orthodox processing, has strived to always produce quality products. However, in the process there are still product defects. Through the application of total quality management, this study aims to determine the application of product quality management, to determine the factors of product defects, and to determine the sequence of improvements that can be made. This study uses a mix method design with case study research techniques. The first and second objectives were analyzed descriptively using the Statistical Quality Control tool, while the third objective was analyzed using the Analytical Hierarchy Process method. The results showed that quality planning experienced obstacles in the form of budget delays, scarcity of raw materials, and broken machines. Quality control is beyond the control limits due to quality defects of 2.46%. Product quality assurance is carried out through organoleptic testing. Quality improvement has not been implemented comprehensively in both the plantation and processing areas. Improvements that need to be made successively are density due to non-standard inlet temperatures, smallish due to incorrect blend composition settings , powdery due to a strong and repeated pressing process, and smokey due to lack of checking engine condition.

Milkfish production in Bekasi Regency has increased and decreased in recent years, this will affect the income earned by milkfish cultivators. Factors of production can cause an increase and decrease in production. This study aims to analyze the effect of land area, capital, labor, and the amount of output on the income of milkfish cultivators in Pantai Sederhana Village, Muara Gembong District. Research data is sourced from primary data and secondary data. The sample used there are 33 samples. This research is quantitative research with a multiple linear regression method and assisted by Statistical Product and Service Solutions (SPSS) version 25 analysis tool. The variables of this research are the dependent variable (income) and the independent variable (land area, capital, labor, and total production). The results of the study stated that the variable land area did not affect the income of cultivators. The capital variable has a negative effect on income, while the labor variable and the amount of production have a significant positive effect on the income of milkfish cultivators in the Village of Pantai Sederhana, District of Muara Gembong.

Horticultural agriculture subsector has a role in improving public health through improved nutrition, including as a source of vitamins. One of the horticultural commodities which is superior in its production is citrus. One of citrus production centers in Sumatra is Simalungun Regency, North Sumatra. The yield of citrus farming in Simalungun Regency is actually quite high, but when entering the dry season the production of citrus will drop dramatically. In addition, seasonal changes can sometimes reduce the quality of citrus, although indirectly. The purpose of this study was to analyze the characteristics, competence and motivation of citrus farmers in Simalungun Regency and to comparing citrus productivity based on the characteristics, competence and motivation of the farmers. The research data is 100 respondents in size. The method used for data analysis is descriptive analysis, one way anova and LSD Fisher. The results of the study found that the majority of citrus farmers in Simalungun Regency, North Sumatra were male with a total of 64 people, aged over 27 years, had a land area of under 2.5 hectares, had secondary education, namely SMA-D3, with experience over 10 years in farming. oranges, have high motivation, and have citrus productivity levels that vary in the range of 5000-30,000 kg/ha. The results of the comparative analysis can be concluded that there are significant differences in citrus productivity among groups of farmers classified based on level of education, land tenure and competency. Whereas in the classification of farmer groups based on experience and motivation, the productivity is not different.

Strawberry is one of the subtropical fruit products that has great potential to be developed in Indonesia. The problem in this business is that there is no institution that accommodates and markets strawberries so that the marketing network is still between cities and a small part is sent to the city of Surabaya. The objectives of this study are: to analyze the marketing problems of strawberries and the marketing mix of strawberries in the Strawberry Barn, Pandanrejo Village, Bumiaji District, Batu City, in April-May 2022 with the consideration that the location is a center for strawberry cultivation and the majority of the people are strawberry farmers. Marketing problems and marketing mix were analyzed by qualitative descriptive method. The method of determining respondents in this study used purposive sampling. The data used in this study are primary data and secondary data. The results showed that the problem of marketing strawberries is that there is no institution that accommodates and markets strawberries so that the marketing network in the granary is still between cities and a small portion is sent to the city of Surabaya. The weakness of strawberry fruit products is also not durable, spoils quickly, the fruit is soft so special handling is needed by speeding up the shipping process. Lumbung Strawberry has implemented a marketing mix strategy that uses 7P variables, namely product, price, place, promotion, people, packaging and process

The use of production factors (ponds, seeds, organic fertilizers, lime, feed and labor) in tilapia growing business is a factor that plays an important role in determining the level of efficiency. This study aims to determine and analyze the efficiency of the use of production factors in tilapia enlargement business, namely technical efficiency, factors that affect the level of technical inefficiency, allocative and economic efficiency. The research method uses a survey method. The determination of the research location was carried out purposively in the City of Tasikmalaya. Determination of samples taken from a population of 314 people using the proportional random sampling method obtained 76 cultivators of tilapia enlargement business. The research was conducted from March to July 2022. Data were analyzed using the stochastic frontier production function model and the dual frontier cost function using Frontier 4.1 software. The results showed that the use of production factors in tilapia rearing business was not efficient with an average technical efficiency level of 0.68 and the factors influencing technical inefficiency were business experience and the number of family dependents; the average allocative efficiency level is 0.76; and the average economic efficiency of 0.53

Farming activities aim to increase productivity so that profits will be higher. Production and productivity cannot be separated from the production factors owned by farmers to increase the production of their crops. The purpose of this study was to describe the characteristics of pineapple farming and the relationship between farmer characteristics, namely land area and farming inputs, capital and farming income. The data used in this study were 42 farmers in Astomulyo Village, Punggur District, Central Lampung. Data were analyzed using descriptive statistics, cross tabulation and chi-square analysis. The results showed that farmers with large land areas (> 1 Ha) produced high pineapple production using 41 thousand - 60 thousand seeds and farming income of more than 100 million per year, but costs for rent and production were categorized as high, above 10 million. Farmers who have medium land (0.5 - 1 Ha) use as much as 21 thousand - 40 thousand seeds with the majority of farm income generated exceeding 100 million, but the cost of renting the land is quite high, which is 10 million/year and high input costs exceed 10 million/year. Farmers who have small land (

This study aims to determine the role of social capital in the development of organic farming. Type of research that is qualitative. The technique of determining informants was by purposive sampling, the number of informants was 7 people consisting of: Head of Biangloe Village, Chairman of the Butta Toa Natural Farmers Union, and 5 organic rice farmers. Data collection by way of observation, interviews and documentation. Data analysis through data reduction, data presentation, conclusion and verification. The research results show that the development of organic agriculture is supported by the role of elements of social capital as an adhesive value that contributes to strengthening the collective role, as follows: (1) Trust is shown through a system of openness, honesty in providing information and assistance, both moral and material (2) Social Norms in the form of unwritten rules that are inseparable from local culture and religious values (3) The social network that is owned by the presence of the Butta Toa Natural Farmers Union as a farmer learning partner, cooperatives that assist farmers in determining clearer market targets. Collaboration shown by organic and non-organic farmers through interaction and mutual assistance in working on the land.

Tea is a drink with a unique taste that has health benefits and is known as a refreshing plant. Modern fushion brand is one way of serving tea by combining new ingredients or drinks with innovative flavors. The digital era is one factor that plays a role in creating innovation and product marketing. For this reason, the use of technology in the form of social media that continues to develop can help companies and become an opportunity for entrepreneurs to run their businesses. Menantea is one of the new companies that experiences problems in its sales, one of which is because there are competitors. Therefore, alternative strategies are needed to deal with business competition. The research method used is qualitative with case study research techniques. The analytical tools used in this study are the IFE matrix, EFE, IE, and QSPM. Based on the results of the IFE and EFE matrices it is known that the Menantea company has strong internal conditions and high external conditions. The results on the IE matrix show that the Menantea company is in growth and building a position in quadrant 1. Thus, companies should carry out alternative strategies according to the results of the QSPM analysis, namely by increasing sales promotion activities using social media digital platforms, expanding product distribution by opening stores in various regions in Indonesia, innovating and developing products, as well as maintaining the company's characteristics and increasing competitive advantage.

The development of the internet resulted in the emergence of new communication channels. This new channel type resulted in an increase eWOM. Often in making purchasing decisions, eWOM is adopted as a consideration for users of information. This study uses the information acceptance model (IACM) to determine the level of adoption of eWOM information by information users. The purpose of this study is to determine the level of adoption of eWOM information by Instagram social media followers engaged in agriculture such as Kecipir. This study uses quantitative methods assisted by Smart PLS with descriptive analysis and convenience sampling techniques. There were 100 respondents to this study who came from Kecipir Instagram followers. The results of the study show that the adoption rate of Ewom by Instagram social media followers is in the very good category.

Soybean is the main source of vegetable protein for the people of Indonesia. Indonesian soybean consumption is mostly used for tempe production. Soybean processed foods such as tempe are produced by home industries. In producing tempe, the quality of soybean raw materials needs to be considered. Good and bad quality soybean raw materials can affect the quality of the tempe produced. Tempe producers should determine what kind of soybean quality is suitable for use according to the needs and desires of each individual. This study aims to analyze the preferences of the tempe producers on the quality of soybean raw materials, and identify the quality attributes of soybeans based on the order of importance of the tempe producers in South Semarang Sub-District, Semarang City. The method used in this study is a census with a total of 51 respondents in the home industry. Data were collected through observation and interviews using a questionnaire. The research data were analyzed using conjoint analysis. The results showed that the tempe producers' preferences for the quality of soybean raw materials were big seed size, yellow seed color, round seed shape, similar size, and high swellability. Soybean quality attributes based on the order of importance of the tempe producers are seed size, seed swellability, seed color, seed size similarity, and seed shape. Hypothesis testing also shows that there is a strong correlation between the estimated preference and the actual preference.

Peninjauan keadaan umum pembangunan dan pembinaan perdesaan, khususnya perikanan di Kuala Kampar dalam rangka menjadikannya sebagai wilayah binaan Pusat Kajian Pembangunan Berkelanjutan UIR telah dilakukan Agustus 2015 lalu.Pengamatan singkat ke Pulau Mendolmengenai proses sosialisasi keberadaan, visi dan misi program Bupati khususnya serta sosialisasi kebijakan dan perkembangan kawasan khususnya yang telah dilakukan selama dua hari bersama Bupati mengadakan perjalanan dari Pangkalan Kerinci sampai ke Teluk Dalam di Kecamatan Kuala Kampar dengan menggunakan kapal cepat. UIR, yang diharapkan menyusun program kegiatan desa binaan yang akan dilakukan juga menumbuhkan pendapatan dan memajukan mutu kehidupan masyarakat desa. Kebanyakan perempuan secara aktif terkait dengan ekonomi rumah tangga mereka, dengan mengerjakan pengolahan ikan yang ditangkap para suami, yang secara teknologis dan higienis dapat dimaju-baikkan nanti. Sementara itu sumber daya perairan sungai danau cenderung menurun sehingga pemulihan sumber di antaranya dengan pencagaran hutan lahan basah maupun ‘restocking’ penting diutamakan terpadu bersamaan pembangunan pedesaan yang lainnya. Didasarkan kepada kepakaran UIR berkenaan pembangunan desa dan masyarakat, teristimewa dalam bidang perikanan dan budidaya perikanan serta teknologi pengolahan ikan, suatu pembinaaan yang menyeluruh dan sistemik dapat diprogramkan dengan memperkuat perikanan dan sumber dayanya dalam mendukung pengembangan pertanian sagu dan hortikultura di pekarangan maupun menyokong ekonomi kreatif tempatan yang akan mendukung otonomi desa dan kemandirian ekonomi melalui sistem agro-aquabisnis dan ekonomi aquaindustri.

Sentra Ikan Bulak (SIB) adalah fasilitas yang diberikan oleh Pemerintah Kota Surabaya guna memfasilitasi pemasaran hasil olahan laut yang ada di Kecamatan Bulak. Akan tetapi, minat pedagang untuk menempati SIB masih rendah, khususnya pedagang ikan asap. Tujuan dari penelitian ini untuk menganalisis faktor yang paling dominan dalam pemilihan lokasi usaha di sekitar jalan Pantai Kenjeran, Kecamatan Bulak, Kota Surabaya. Pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi dan dianalisis dengan analisis faktor. Hasil penelitian menunjukkan bahwa terdapat 2 faktor yang paling dominan dalam pemilihan lokasi usaha yaitu: (1) Aksesibilitas dan fasilitas, (2) lalu lintas. Faktor yang paling dominan dalam pemilihan lokasi usaha bagi pedagang ikan asap di sekitar jalan Pantai Kenjeran adalah aksesibilitas dan fasilitas (47,416%)

Kabupaten Sumbawa Barat memiliki beberapa daerah yang ketinggiannya mencapai 586 - 800 m diatas permukaan laut, potensi tersebut perlu dimanfaatkan secara optimal terutama untuk memenuhi kebutuhan pangan komoditi pertanian dataran tinggi secara mandiri. Pemenuhan permintaan masyarakat terhadap komoditi pertanian dataran tinggi yang cukup besar, merupakan peluang usaha agribisnis pertanian dataran tinggi yang mempunyai prospek cerah di masa yang akan datang baik dipasar domestik bahkan berpeluang ekspor.Penelitian ini bertujuan untuk mengetahui komoditi pertanian unggulan dataran tinggi dan untuk mengetahui strategi pengembangan agribisnis komoditi pertanian unggulan dataran tinggi di Kabupaten Sumbawa Barat, dengan menggunakan metode (AHP) Analisis Hirarkhi Proses dan SWOT.Hasil penelitian dengan menggunakan AHP diketahui bahwa yang menjadi komoditi pertanian unggulan dataran tinggi dikabupaten Sumbawa Barat adalah kopi yang kedua kemiri, dengan menggunakan SWOT didapatkan prioritas strategi (1) pengembangan di tinggat petani yaitu mempertahankan dan menciptakan pasar baru dengan teknologi untuk meningkatkan harga dengan meningkatkan keaktifan kelompok tani. (2) Setrategi di tingkat pemerinntah yaitu mempertahankan bantuan pemerintah dengan motivasi kerja yang tinggi guna meningkatkan kualitas dan kuantitas olahan produksi kopi dengan jangkauan pemasaran yang luas.

Program Model Desa Konservasi (MDK) merupakan model konservasi yang memberi peluang kepada masyarakat untuk terlibat aktif dan mendapat akses yang aman dalam pemanfaatan jangka panjang dalam mendukung konservasi kawasan hutan. Model akses pemanfaatan ini dapat berbeda-beda dari satu kawasan dengan kawasan lain tergantung pada kesepakatan pihak yang berwenang dalam pengelolaan kawasan. Penelitian ini bertujuan untuk mendeskripsikan implikasi program tersebut terhadap kesejahteraan masyarakat Desa Kunyi. Respons masyarakat berdasarkan 3 indikator, yaitu pengetahuan, sikap, dan keterampilan yang ditabulasi secara deskriptif kemudian dinilai dengan skala Likert dalam penilaian quisioner, dan pengukuran kategori data yang diperoleh menggunakan rumus Sturges. Hasil penelitian ini menyimpulkan bahwa program Model Desa Konservasi (MDK) dianggap berimplikasi positif terhadap kesejahteraan masyarakat di Desa Kunyi telah mampu memberi nilai tambah ekonomi masyarakat. namun nilai pendapatan ini pada dasarnya masih relatif kecil bila dibandingkan dengan kebutuhan masyarakat. Nilai pendapatan masyarakat sangat berpeluang untuk ditingkatkan dengan memanfaatkan potensi dan peluang yang ada, tentunya harus dibarengi dengan keberlanjutan peningkatan sumberdaya masyarakat dan fasilitasi oleh pihak BBKSDA terutama dalam pembukaan peluang pasar ataupun mitra/jaringan kerja.

Today's a lot of people are starting to pay attention to consumed products such as organic vegetables. The emergence of covid-19 has an impact on the sale of organic vegetables. One of the business actors who have experienced the impact of Covid-19 is the Tranggulasi farmer group. Tranggulasi is engaged as a producer and supplier of organic vegetables in several cities. The emergence of Covid-19 had an impact on the sale of organic vegetables. The purpose of this study is to examine the impact of the Covid-19 pandemic on the management and marketing strategies of organic vegetables in Tranggulasi. The research method used is descriptive analysis, marketing mix (4P), and Analytical Hierarchy Process (AHP). Based on the research results, the impact of Covid-19 on management is the difficulty of distributing organic vegetables, selling dynamic products, and maximizing sales with social media. Based on the results of AHP analysis at the factor level, the product is the main focus with a weight of 0.29. Level of actors, secretaries with a weight of 0.44. The priority objectives in the marketing strategy are improving quality and quality with a weight of 0.29. At the alternative level, setting product quality standards is a priority with a weight of 0.37.

Petani gurem adalah petani yang memiliki lahan kurang dari 0,5 hektar. Keadaan pelaku usaha pertanian tersebut setiap Tahun semakin bertambah jumlahnya dengan tingkat kesejahteraan yang masih rendah. Masih rendahnya taraf kesejahteraan petani terlihat dari hasil sementara Sensus Pertanian (SP) menyatakan bahwarumah tangga petani gurem dengan penguasaan lahan kurang dari 0,5 hektar, baik milik sendiri maupun menyewa. tujuan yang ingin dicapai dalam penelitian ini yaitu Mengidentifikasi eksistensi petani gurem di kabupaten Gresik, Menganalisis faktor – faktor yang mengakibatkan jumlah petani gurem meningkat dengan metodologi yang pertama analisis deskriptif operasional yang akan menjelaskan bagaimana keadaan petani gurem di Kabupaten Gresik, yang kedua yaitu menggunakan analisis regresi linier berganda dengan variabel dummy dua sisi. Data yang digunakan dalam penelitian ini yaitu data sekunder yang diperoleh dari BPS (Badan Pusat Statistika) Kabupaten Gresik.

Tingkat produktivitas petambak di Desa Kalangayar Kabupaten Sidoarjo mengalami fluktuatif yang berhubungan pada faktor produksi dan harga serta tingkat efisien dalam input yang digunakan. Masalah lain yang dialami yaitu usaha tambak ikan bandeng masih dianggap kurang dan belum mencapai keuntungan tertinggi. Alat analisis yang digunakan adalah penelitian ini adalah pendekatan frontier analysis. Pengambilan contoh menggunakan metode proportionate stratafied random sampling sehingga didapatkan 37 sampel petambak. Hasil penelitian diperoleh pada efisiensi teknis tidak mencapai efisien karena nilainya 0,999 yang kurang dari 1, usaha tambak ikan bandeng juga tidak efisien secara alokatif dengan nilai NPM (

Penelitian analisis kelayakan dan strategi pengembangan usaha perajin tempe dilakukan untuk mengetahui tingkat kelayakan dan strategi pengembangan usaha perajin tempe di Kelurahan Tenggilis Mejoyo. Metode yang digunakan pada penelitian ini adalah analisis SWOT yang meliputi kekuatan, kelemahan, peluang dan ancaman untuk mengindetifikasi berbagai faktor secara sistematis guna merumuskan strategi perusahaan yang kemudian digambarkan pada diagram cartesius dan analisis IFE dan EFE. Hasil penelitian diperoleh diagram cartesius dengan nilai 3,05; (-0,15) artinya perajin tempe memiliki usaha yang dapat memvariasikan produk untuk mengurangi tingkat risiko yang mungkin terjadi. Strategi pengembangan adalah meningkatkan produksi dan mutu (bobot).Kata kunci : kelayakan, strategi, pengembangan, perajin tempe

Seiring berkembangnya jumlah kedai kopi di Indonesia menyebabkan peningkatan jumlah persaingan dari Starbucks Coffee Manyar Surabaya untuk menarik konsumen. Tujuan dari penelitian ini adalah menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen di Starbucks Coffee Manyar Surabaya. Metode penelitian yang digunakan adalah metode Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa variabel Tangible, Responsiveness, Assurance dan Empathy berpengaruh secara signifikan terhadap Kepuasan Konsumen. Sedangkan variabel Reliability tidak berpengaruh secara signifikan terhadap Kepuasan Konsumen.Kata kunci : Kafe, Kualitas Pelayanan, Kepuasan Konsumen

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen pada Quoka Coffee agar memahami keinginan konsumen disetiap pembelian produk. Metode penelitian yang digunakan adalah Analisis Partial Least Square (PLS) dengan 50 responden penelitian. Berdasarkan hasil penelitian bahwa nilai t-statistik faktor-faktor yang mempengaruhi keputusan pembelian di Quoka Coffee tergolong tinggi dengan diperoleh lebih besar dari nilai t-tabel dari masing-masing faktor terkecuali faktor harga terhadap keputusan pembelian di Quoka Coffee dikarenakan lebih kecil dari nilai t-tabel (0,532 < 1,6765) atau nilai t-statistik 0,532 dan nilai p-value sebesar 0,595 tetapi tidak memiliki pengaruh terhadap motivasi dan tidak memiliki pengaruh terhadap keputusan pembelian.

The Celcius Coffee merupakan suatu kedai kopi yang berada di Kota Cianjur dan mampu mempertahankan eksistensinya dari tahun 2016 hingga saat ini. Dibalik keberhasilannya, The Celcius Coffee mengalami penurunan pada omzet penjualan akibat terjadinya pandemi Covid-19. Penyebab lain dari omzet penjualan yang menurun yaitu adanya peraturan terkait pembatasan jam operasional, perubahan lingkungan usaha, jumlah konsumen sedikit, dan ketatnya persaingan dengan usaha sejenis. Dengan demikian, pihak manajemen The Celcius Coffee memerlukan formulasi strategi yang tepat dalam menghadapi masa pandemi Covid-19. Tujuan dari penelitian ini yaitu untuk menganalisis faktor internal dan eksternal yang memengaruhi kegiatan pemasaran The Celcius Coffee, menyusun alternatif strategi pemasaran yang sesuai dengan The Celcius Coffee, dan mengkaji prioritas alternatif strategi pemasaran yang dapat diimplementasikan oleh The Celcius Coffee. Penelitian ini menggunakan desain kualitatif dan teknik studi kasus. Metode yang digunakan untuk mengolah data ialah analisis deskriptif dan analisis formulasi strategi, dengan menggunakan alat analisis berupa matriks IFE, EFE, IE, SWOT, dan matriks QSP. Hasil dari penelitian ini menunjukkan bahwa The Celcius Coffee berada pada posisi V yakni hold and maintain sehingga strategi yang dapat dilakukan ialah penetrasi pasar dan pengembangan produk. Prioritas alternatif strategi yang dapat diimplementasikan oleh The Celcius Coffee sesuai dengan perolehan matriks QSP pada urutan pertama yaitu melakukan inovasi produk secara berkala dengan nilai TAS 6,541.

Indonesia merupakan Negara agraris dengan kekayaan alam yang luar biasa, dataran tanah yang subur menjadi salah satu faktor banyaknya profesi petani di Indonesia. Sektor pertanian dapat memberikan kontribusi yang besar bagi perkembangan ekonomi di Indonesia, namun sayangnya keterbatasan petani dalam mengolah produksi pertanian mereka menjadi penyebab tidak maksimalnya proses produksi yang dilakukan. Pembangunan pertanian merupakan sebuah proses untuk dapat meningkatkan produksi pertanian, tujuan utama dari proses pembangunan pertanian adalah untuk meningkatkan kualitas produksi pertanian yang akan berdampak terhadap pendapatan petani tingkat keberhasilan proses komunikasi penyuluh adalah sejauh mana petani dapat menerima dan mengaplikasikan inovasi yang diberikan. Penelitian dilakukan di Desa Kedungsugo dengan populasi petani sebanyak 160 orang dengan sampel sebanyak 38 petani. Penelitian ini menggunakan skala likert dan regresi linier berganda. Hasil penelitian terhadap karakteritik petani menunjukan bahwa mayoritas petani adalah laki-laki berusia 15-65thn memiliki tingkat pendidikan paling banyak pada jenjang SMA dengan pengalaman bertani 30-35thn serta luas lahan rata-rata 0,5

Currently, Indonesia is facing the pandemic of Covid-19 which had a negative impact on all sectors, including the agricultural sector. One of them is the price of potatoes at the farm level which fluctuates so that it will affect the income of potato farming. This condition is also experienced by potato farmers in Gowa Regency. This study aims to analyze the differences in the income of potato farmers before and during pandemic of Covid-19 in Gowa Regency. This study used T-test analysis using the SPSS program. The results of this study indicate that there is a significant difference between the income of potato farmers before and during the pandemic of Covid-19.