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Presents images from the television advertising campaign for the book `Blood Work.' Details of the advertisements which were created by Dweck & Campbell.

This article reports on a three-year deal signed by search engine company Lycos with bookseller BarnesandNoble.com in 1997. Lycos will promote the bookseller on its site and integrate book titles into search results, in exchange for fees and a share of the transaction revenue at the book site. Analysts estimated the deal is worth up to $15 million revenue to Lycos over three years, on top of commissions on each book sale. This comes on the heels of similar deals struck by Barnes & Noble's online competitor Amazon.com with America Online's Web site and its NetFind Search guide, as well as Excite and Yahoo! This partnership is another blast in the fight between book rivals. Internet analyst Alan Braverman believes Lycos has brokered a substantial deal and estimated that the company will be getting 5% to 7% of all referred revenue.

The article describes the marketing strategy developed by Penguin USA marketing vice president Maryann Palumbo to promote Stephen King's book, "The Green Mile." According to Palumbo, the marketing campaign's success was due to distribution, the point-of-purchase display each month and advertising on television and Web sites. The television spot for the book was developed by Ziccardi and Partners and is worth $2 million.

Deals with the advertising campaign of John Evans, president and chief executive officer (CEO), for `Detour' magazine. Change in the focus of the magazine; Other magazine purchased by Evans; April 1998 issue of `Detour.'

The article reports on the publication of the book 'Trump: Surviving at the Top," by Donald Trump. The book's publisher, Random House has conceptualized a marketing plan for the book where they plan to maximize free media exposure before committing to buying advertising space. Joni Evans, executive vice president-publisher of the company said that the book's content is intimate, realistic and honest.

Focuses on the efforts of publisher Macfarlane Walter & Rossin in marketing the book `Boom, Bust & Echo,' by David Foot and Daniel K. Stoffman. Appeal of the book to customers; Aggressive marketing approach employed.

Reports on the campaign developed by Johnson Adams Nicholson Marketing & Communications for the Canadian Booksellers Association to promote Canadian-authored books. Publications carrying the advertisements; Federal government aid.

Describes LCF&L associate creative director Bruce Palmer's advertising efforts for his book `The Karma Charmer.' Book's plot; Use of a direct-response advertisement targeted at talk show hosts; Result of the marketing ploy.

Announces the release of Holiday Classics Collection by Golden Books on September 1, 1998. Titles included; Promotions for the line.

States that publishers of special-interest books are developing strategies to cash in on the growing trend of non-academic advertising. Comments from Beth Brenner, publisher of Conde Nast's `Self,' a women's health and fitness book.

Reports that Barnes & Noble Inc. has unveiled a variety of Christmas book advertising promotions in support of its program to syndicate book sales on other Web sites. Online bookselling business; Plans of adding sites to its affiliates' base and charge advertisers for the placement of banner ads on its affiliate network.