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Cognitive style addresses the individual's unique preference for learning. Cognitive style differs from ability, achievement, performance, and productivity in that it is not measured quantitatively; it is value-free. Non one cognitive style is better than another. It is established in early childhood and remains stable. Cognitive style information has immediate use for those in an academic setting and those in any setting requiring effective communication. Cognitive style information has been widely used in medical settings, schools, hospitals, post graduate training and patient instruction. A practical model used in community colleges and in medical education is the Modified Hill Model. In that model 28 elements are assessed and the resultant "map" presents a graphic picture of learning preference. Research indicates that knowledge of cognitive style is effective in improving academic achievement and person-to-person communication. In medical technology, cognitive style can be effectively used in teaching (students, staff or patient), in work group communication, and in informing the many publics of the vital role played by medical technology.