601. Pax TV bows with pledge of wholesome family fare.
- Author
-
Schneider, Michael
- Subjects
- *
ADVERTISING campaigns , *TELEVISION & families , *TELEVISION broadcasting - Abstract
This article pinpoints various contradictions to Pax TV network's advertising campaign that centers on family welfare in the U.S. The broadcast television networks have abandoned the family according to the advertising campaign. The campaign uses print, radio and cable television advertising to promote the network's launch. Pax TV bills itself as a haven for alienated viewers, and there is a couple of contradictions to go with the promises: it is led by broadcast network veterans and programmed with off-broadcast shows. Critics question how Pax TV can bash the networks, then fill its schedules with mostly reruns of network fare. Pax TV admits there are a few exceptions when it comes to family-oriented series on the networks and noted Pax TV has acquired the off-network rights to most of those. Pax TV faces another contradiction: although it aims for young women and their families, most of its prime-time shows scored with viewers older than 50 in their original network runs.
- Published
- 1998
