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Reports on the marketing of a novelty item called Clintonic, a bottle of water billed as `the deficit quencher.' Daniel Sonners' page ad in `The New York Times'; Plans of advertising a full line of Presidential Fun political parody novelties.

Presents developments in the merchandising, novelties and souvenir scene. Little City Foundation's limited-edition Chicago Bulls license plate sets; `Wayne's World II Stratocaster' guitar; Future Vision Licensing's signing of deals concerning photographer Andre De Dienes' Marilyn Monroe Photograph Collection; Licensing of the classic Bozo the Clown character; Pepsi-Cola's long-neck bottles designed as a tribute to Shaquille O'Neal.

Reports on the sales of five-pocket jeans and novelty and denim items in department stores and specialty denim stores in the United States. Listing of best-selling items in various stores.

The article focuses on the emphasis of the strategy of the football team Pittsburgh Steelers in maintaining its relations with the public according to publicity director Joe Gordon. Public relations is significant to selling the image of the team. The strategy of Steelers is measured through the level of interaction between the team and the community. Novelties and souvenirs are part of the team's public relations strategy.

Looks at the advantage of using advertising specialties during interviews. Example of a message imprinted in booklets; List of advertising specialties; Realization from interviewing young homemakers.

Focuses on the novelty products developed by Wells' Dairy Inc. Remarks from Gary Wells, executive vice president and chief marketing officer; Growth of the company's novelty business; Reasons for the designation of the company's headquarters as the `Ice Cream Capital of the World, Home of Blue Bunny Ice Cream.'

The article reports on flavored dental floss which is the new advertising specialty developed by Innovative Amenities, a company based in Santa Monica, California. The key features of the Betweeners product are enumerated, including its available flavors. The product is intended to replace toothpicks or matchbooks as giveaways.