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339 results on '"Goldsmith, Ronald E."'

301. CONSUMER ATTITUDES TOWARD PRIVATE BRANDS AND NATIONAL BRANDS.

Author

Goldsmith, Ronald E., Flynn, Leisa Reinecke, and Stacey, E. Craig

Subjects
CONSUMER attitudes
Abstract

An abstract of the article "Consumer Attitudes Toward Private Brands And National Brands," by Ronald E. Goldsmith, Leisa Reinecke Flynn and E. Craig Stacey is presented.

Published
2010

310. A Theory of Shopping (Book).

Author

Goldsmith, Ronald E. and Crittenden, Victoria L.

Subjects
SHOPPING, NONFICTION
Abstract

Reviews the book "A Theory of Shopping," by Daniel Miller.

Published
2000

315. Consumer Involvement: Concepts and Research (Book).

Author

Goldsmith, Ronald E. and Crittenden, Victoria L.

Subjects
CONSUMER behavior, NONFICTION
Abstract

Reviews the book "Consumer Involvement: Concepts and Research," by Pirjo Laaksonen.

Published
1996

319. Brand New (Book).

Author

Goldsmith, Elizabeth B. and Goldsmith, Ronald E.

Subjects
BRAND choice, NONFICTION
Abstract

Reviews the book 'Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell,' by Nancy F. Koehn.

Published
2002

324. Scale Development: Theory and Applications.

Author

Goldsmith, Ronald E.

Subjects
MARKETING, NONFICTION
Abstract

Reviews the book "Scale Development: Theory and Applications," by Robert F. DeVellis.

Published
1992

326. Emotion in Advertising.

Author

Stewart, David W. and Goldsmith, Ronald E.

Subjects
EMOTION in Advertising (Book), AGRES, S. J., EDELL, J. A., DUBITSKY, T. M.
Abstract

Reviews the book "Emotions in Advertising," edited by S. J. Agres, J. A. Edell and T. M. Dubitsky.

Published
1991

328. Global Corporate Intelligence.

Author

McGann, Anthony F. and Goldsmith, Ronald E.

Subjects
GLOBAL Corporate Intelligence (Book), ROUKIS, George S., CONWAY, Hugh, CHARNOV, Bruce H.
Abstract

Reviews the book "Global Corporate Intelligence," by George S. Roukis, Hugh Conway and Bruce H. Charnov.

Published
1991

329. Consumer Behavior, Sixth Edition.

Author

Prough, George E., Ball, A. Dwayne, and Goldsmith, Ronald E.

Subjects
CONSUMER attitudes, NONFICTION
Abstract

Reviews the book "Consumer Behavior, Sixth Edition," by James F. Engel, Roger D. Blackwell and Paul W. Miniard.

Published
1990
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330. Advertising and the Market Process: A Modern Economic View.

Author

McCrohan, Kevin F., Ball, A. Dwayne, and Goldsmith, Ronald E.

Subjects
ADVERTISING, NONFICTION
Abstract

Reviews the book "Advertising and the Market Process: A Modern Economic View," by Robert B. Ekelund Jr. and David S. Saurman with a foreword by Israel M. Kirzner.

Published
1990
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332. MARKETING (Book Review).

Author

Goldsmith, Ronald E.

Subjects
MARKETING
Abstract

Reviews the book `Marketing: Measurement and Method,' 3rd ed., by Donald S. Tull and Del I. Hawkins.

Published
1985

334. Consumption Values and Market Choices: Theory and Applications.

Author

Goldsmith, Ronald E.

Subjects
CONSUMPTION Values & Market Choices: Theory & Applications (Book), SETH, Jagdish N., NEWMAN, Bruce I., GROSS, Barbara L.
Abstract

Reviews the book "Consumption Values and Market Choices: Theory and Applications," by Jagdish N. Seth, Bruce I. Newman and Barbara L. Gross

Published
1991
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335. Why People Buy.

Author

Beatty, Sharon E., Ball, A. Dwayne, and Goldsmith, Ronald E.

Subjects
ADVERTISING, NONFICTION
Abstract

Reviews the book "Why People Buy," by John O'Shaughnessy.

Published
1990
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339. Price sensitivity and innovativeness for fashion among Korean consumers.

Author

Goldsmith RE, Kim D, Flynn LR, and Kim WM

Subjects
Adult, Aged, Diffusion of Innovation, Factor Analysis, Statistical, Female, Humans, Korea, Male, Middle Aged, Asian People psychology, Clothing economics, Clothing psychology, Commerce, Consumer Behavior, Fees and Charges, Psychology, Social instrumentation, Psychometrics instrumentation, Surveys and Questionnaires
Abstract

Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.

Published
2005
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