501. Old Brands, New Opportunity.
- Author
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Tang Yuankai
- Subjects
- *
RESTAURANTS , *CHINESE cooking , *OLYMPIC Games (29th : 2008 : Beijing, China) , *MEALS - Abstract
The article features the Quanjude restaurant in Beijing, China. In 1993, the Beijing Quanjude Group was launched, which is a company with flagship stores in the busiest area in Beijing and franchised restaurants all over China, as well as venturing on banquet menus. The group is now preparing for the 2008 Beijing Olympic Games wherein Peking roast duck will be served. According to Jiang Junxian, president of the group, they will modify products for the Olympics to meet international standards.
- Published
- 2006