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Start Over Author "Mukherjee, Diganta" Region west bengal (india)
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1. Community Vs. Individual Targeting in CSR Projects: A Case Study in West Bengal.

Author

MUKHERJEE, DIGANTA, MITRA, SANDIP, DIHIDAR, KAJAL, MUKHERJEE, ABHISHEK, TALUKDER, PARTHA, and PODDAR, MOUMITA

Subjects
SOCIAL responsibility of business, PUBLIC sector, HOUSEHOLD surveys, COMMUNITY development
Abstract

In this article we have critically addressed the issue of proper targeting as well as demand driven selection of CSR schemes in a semi-urbanised area of Rural West Bengal. The corporate entity is a large PSU in the primary sector. The selection of schemes has been done on the basis of para/hamlet level multidimensional well-being measure, using the inclusion-exclusion principle. Prioritisation of projects is done by looking at the demand intensity estimated from household survey. Our findings support generic choice of community based projects for CSR by the PSU. [ABSTRACT FROM AUTHOR]

Published
2013

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