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An interview with Mark Mason, chief executive officer of Seattle-based bank HomeStreet Bank, is presented. Topics covered include banks as the third-largest spenders on media behind cars and fast food, his thoughts on shifting from crisis to growth, and his views on the city of Seattle as a financial center.

Focuses on the Seattle company, Washington Mutual Inc., and its marketing strategy. Details of a sand sculpture contest in Florida; Description of the advertisement appearing in college newspapers; Comment of Wamu spokeswoman Mary Kelly on the use of humor in advertising; The role of Team Sandtastic in the sand-sculpture contest; Comment of Team Santastic spokesman, Mark Mason; Amount Wamu spends on advertising; Views of Lippincott Mercer consultant in New York, Carol Parish, on Wamu's unconventional marketing.