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The article presents a travel guide to Seattle, Washington. Stylish shops and live music venues can be found on the streets of Ballard. Swedish specialty stores still sell homemade bakery items and goods from the old country. Olivine is the area's first boutique which offers designer rain boots and locally made jewelry. In nearby Fremont, Impulse offers fabrics and textures that provide a nice contrast to the shop's industrial basement setting. For post-modern toys, gifts and fashion, look for the downtown trio of stores called Fancy, Schmancy and Pants.

The article focuses on Fancy, Schmancy and Pants, retail stores at Second Avenue, Seattle, Washington. A background information on the establishment of the stores is provided. Fancy, Schmancy and Pants specialize in accessories, collectible toys and intimate apparel, respectively. The projected revenues for the three shops is cited.