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Objective: In this paper, we evaluate the effectiveness of the proposed strategies for increasing participation rates of freelance laborers in voluntary social insurance (VSI) programs in Thai Nguyen, Vietnam. Methods: We surveyed a sample of 400 persons and analyzed the data using SPSS 20 software. Both exploratory factor analysis and multiple regression analysis were employed to ana- lyze the level and nature of the relationships among the variables. Results: The intention of laborers to participate in VSI in the rural regions of Thai Nguyen province was influenced by 5 factors – information, trust, attitude, risk perceptions, and knowledge. Nonetheless, the extent of impact varied across the distinct factors. Conclusions: To enhance participation rates in social insurance, it is imperative for policymakers and other relevant stakeholders to engage in information dissemination through a diverse array of channels, such as clubs, individuals, and local organizations. This strategy will serve to ensure that individuals possess a heightened comprehension of the tangible advantages associated with participation in social insurance programs. [ABSTRACT FROM AUTHOR]