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Varying needs of the customers lead to diverse buying practices among them. Hence, banks cannot target customers with old mass marketing strategy rather they need to be customer centric and focus on target marketing strategy where segments should be identified on some basis and appropriate positioning should be done in the targeted markets. The purpose of the paper is to explore the bank selection criteria of SMEs and to identify the segments of SMEs market based on their bank selection criteria so that they can be targeted through appropriate positioning strategies. In the present study, primary data regarding bank selection criteria of SMEs have been collected through a self-structured scale from SMEs of two states of India namely Punjab and Uttar Pradesh. Multistage sampling was used to collect data from 406 SMEs. Exploratory Factor Analysis was employed to extract the factors measuring bank selection criteria of SMEs. Further, a measurement model was specified under Structural Equation Modeling to check reliability and validity of the scale. Behavioral segmentation of SMEs was done based on their bank selection criteria using Cluster Analysis. Six factors namely Bank Attributes, Service Quality, Bank Personnel, Financial Factors, Accommodation of Credit Needs and Business Knowledge were found to be considered by SMEs while choosing a bank. Behavioral segmentation of SMEs was done based on their bank selection criteria which concluded two SMEs clusters namely Relationship Seekers and Price Watchers where the major chunk is relationship seekers. Appropriate positioning strategy is suggested for banks based on the analysis done. Extensive literature is available exploring bank selection criteria of SMEs. Present research makes a step-up in the available literature by suggesting a differentiated marketing strategy for banks to attract SMEs customers. A relationship-oriented strategy should be adopted for established old firms whereas newly established firms should be targeted with transaction-oriented strategy by being flexible in interest rates and collateral as well as margin requirements. This can enable banks to customize or tailor their marketing activities more accurately. [ABSTRACT FROM AUTHOR]

Introduction: Knowledge of the normal and variant anatomy and anomalies of coronary circulation is definitely a crucial component in the management of heart diseases. Complex cardiac surgical repairs demand enhanced understanding of the basic anatomy to improve the operative outcomes. Material and methods: The present study was planned by Department of Anatomy and was executed in collaboration with Department of Internal Medicine and Cardiology during 2010 to 2014 at a tertiary care teaching hospital located in western Uttar Pradesh. The angiographic data of 5,532 patients who underwent coronary angiography were considered for anomalous origin of the left circumflex coronary artery (LCx). Results: The incidence of anomalous origin of the LCx was found to be 0.36%. The LCx arose from the left coronary sinus of valsalva (there was separate orifice for the LCx and the left anterior descending coronary artery) in 45.0% patients, from the right coronary sinus of valsalva, (there was a separate orifice for the LCx and the right coronary artery) in 25.0% patients, from the proximal part of right coronary artery in 30.0% patients. Conclusion: On the basis of findings of the current study it can be concluded that, the anomalous origin of the LCx may not be benign all the time. In cases where ischemia does not resolve accurately after successful treatment of a coronary stenosis, anomalous coronary arteries must be considered. [ABSTRACT FROM AUTHOR]

Background: Identification of factors affecting utilization of primary eye health services would help the government and other eye care providers to address inequity issues in their eye care program. Aim: Therefore this study was planned to find out barrier to utilization of eye health services among people living in rural western Uttar Pradesh. Material and methods: The current community based cross-sectional survey which involved both qualitative and quantitative methods, was conducted among the residents. A total of 216 study subjects participated in the study. Factors in the supply side influencing utilization of eye health services by people from the community were sought through Focus Group Discussion (FGD) and Key Informant Interview (KII). Results: Almost 80% of the respondents had agriculture as their major occupation and > 1/4th were from lower caste community. Regarding the seeking of eye care services, 52.4% respondents who gave a positive history of an eye problem in the family told they attended the nearest health facility; CHC, PHC or SC while 19.2% did actually go to the eye health center. Only 4.8% respondent did not seek any service. Among 112 respondents who were aware of one or other eye diseases, 74.6% identified dirty things fallen into the eyes as the cause of an eye problem followed by 50.3% of the respondents who pointed out injury to the eyes as the culprit. For emergency problem in the eyes 79.2% respondents told that they sought services from health facilities without delay, while 15.4% gave priority to starting household treatment. Conclusion: Raising awareness of the community about eye diseases and the services available together with strengthening of primary eye health services available at the local health facilities could help bring eye health services in closer proximity to the rural population. [ABSTRACT FROM AUTHOR]

Background: Voluntary eye donation depends on the awareness levels of various stakeholders in the community. Today's medical students are tomorrow's stakeholders of the community. Medical professionals can enhance eye donation rates by educating and motivating the relatives in case of patient's death. Aim: Hence the present study was undertaken with an objective of assessing the promoting factors for eye donation among medical students. Material and methods: The present descriptive cross sectional study was carried out among undergraduate students of a medical college in western Uttar Pradesh in the month of February 2014 using pretested self administered questionnaire. Results: 77% students knew about eye donation. 51% of them were willing to donate their eyes. Only 39% students knew that the ideal time for eye donation is within 6 hours of death. 64% had knowledge about vitamin A's important role in prevention of childhood blindness. TV, newspaper or other media were the most important channels of getting information for majority (60%) of the students. Regarding perceived promoting factors for eye donation by them, noble cause (57%), pleasure to help the blind (51%) and inspired by advertisement on television (42%) were 3 top most promoting factors. Conclusion: Inclusion of different preventive and promotive aspects of corneal blindness along with basic eye health care into the course curriculum is the need of the hour. [ABSTRACT FROM AUTHOR]