1. Affluent Communication in Affluent Society.
- Author
-
Vogel, Ann
- Subjects
NONPROFIT organizations ,BUSINESS communication ,FUNDRAISING ,HIGHER education - Abstract
This paper addresses the role of complex work organizations and professions in the nonprofit sector. Supported by the empirical case of professional communications and fundraising work in U.S. higher education, the paper identifies problems in the contemporary postmodern sociology of citizenship and public-sphere theory. The main effort of the paper is to understand how professional organization of institutional audiences for formal organizations can be adequately theorized in the light of the problem of social integration and suggests the methodological adjustment by organizational theory. [ABSTRACT FROM AUTHOR]
- Published
- 2004
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