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The article discusses investment bank Kuhn Loeb & Co. senior partner Jacob Schiff's sympathy call to rival firm J. P. Morgan and Co. head John Pierpoint "Jack" Morgan Jr. on May 7, 1915 regarding the sinking of the steam ship Lusitania by German torpedoes. Topics addressed include Morgan's snubbing of Schiff, earlier animosity between Schiff and Pierpoint's father John Pierpoint "J. P." Morgan, and the cultural and religious barriers between the Morgans and the Schiffs.

The article presents several motion pictures in 1930s about the social status of millionaires in the U.S. Among the movies that the author presented and comments on how it reflects on a millionaire's life are "The Hot Heiress," "Five Little Heiresses," "Fifth Avenue Girl," "Society Girl," and "Society Doctor." INSETS: Lifestyles of the rich and fatuous.;Happy ending.;So why isn't she smiling?;You had to be there.