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1. Important for Good Press Relations: Accessibility.

Author

Scherzler, Diane

Subjects
*ACCESS to information, *MASS media, *SCIENTIFIC communication, *RESEARCH institutes
Abstract

The author conveys her concerns on accessibility of information as a significant factor when cooperating with the mass media. Topics covered include the reason why the European media often favour results and institutions from the U.S., the author's role as an online editor and author for the German public broadcaster Südwestrundfunk, and the position of major institutions to serve the media's needs.

Published
2008

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