1. Beer Sales Down, Rivalry Up.
- Subjects
INDUSTRIES ,BEER industry ,BEER marketing ,CONFLICT of laws ,NEW product development ,UNFAIR competition - Abstract
The article offers news briefs related to various U.S. industries. Several national brewers boost their campaign strategies, which include advertising, packaging, and pricing, to improve their competitive status against their local and regional rivals. A judge in Denver, Colorado ruled that the non-signer clause in the city's fair trade act, which binds retailers to minimum prices, is unconstitutional. Pabst Brewing Co. will market its additional canned Tapa Cola flavors on April 1, 1955.
- Published
- 1955