Search

The article profiles U.S. theme park company SeaWorld Parks & Entertainment chief executive officer (CEO) Joel Manby. It examines the difficulties facing Manby and the firm as it tries to rebrand including SeaWorld's falling stock price, low revenues, and public relations difficulties stemming from the death of a SeaWorld trainer caused by a SeaWorld killer whale during a "Dine With Shamu" event. The article also discusses Manby's background and business career and SeaWorld's clashes with the group People for the Ethical Treatment of Animals (PETA).

The article discusses the future of the motorcycle manufacturer Harley-Davidson Inc. Topics include the impacts of tariffs imposed by U.S. President Donald Trump on the firm's manufacturing plant locations, the firm's attempt at rebranding to appeal to a more diverse group of consumers such as women and younger people, and the impacts of stereotypes about bikers and the 2008 U.S. economic recession.

The article discusses advocacy by businessmen Charles Koch and David Koch for criminal justice reform, noting a November 2, 2015 gala at a Wichita, Kansas convention center. Topics include philanthropic efforts by the Koch brothers in relation to their political donations and advocacy, the Koch's efforts at public relations (P.R.) in a rebranding campaign, and public criticism of their conglomerate firm Koch Industries Inc. The firm's spending on advertising is noted. Economist Richard Fink is mentioned.

The article presents a brief profile of L. Lowry Mays, the owner of Clear Channel which has now been rebranded as iHeartMedia, on the brink of bankruptcy. He earned an master of business administration (MBA) at Harvard and eventually set up his own investment banking firm. It mentions that his friend entrepreneur B. J. "Red" McCombs invested on the advertising he bought for his car dealerships.

The article offers information on the rebranding strategies of the furniture company, Defehr Furniture Ltd., which has updated its website comprising new logo. The topics addressed include details on the views of Philips Klassen who is the chief executive officer (CEO) of the company and information on an elimination of styrofoam by the company to minimize the landfill waste.

The article discusses the debut of the part-hostel and part-hotel based hospitality company Generator in U.S., where the company had dropped the emphasis on hostels from its brand during its debut. Topics discussed include the opinion of the company's chief executive officer (CEO) Alastair Thomann regarding the matter, details on its hotel properties and acceptance of management contracts and franchising by it.

The article discusses the rebranding efforts of contemporary art museums and galleries in the U.S. as of March 2014. Topics include several ways in which these institutions are rebranding such as coming up with new names, logos and marks, the efforts of museums to behave like corporations that must capture new markets and show growth to attract investments from the rich people, and some museums that acquire new logos such as the Centraal, Whitney, Stedelijk and the Serpentine.

The article discusses rebranding among financial institutions in the U.S. Topics explored include the previous change of name of the property and casualty insurance division of American International Group (AIG), remarks from Valley National Bank chief executive officer (CEO) Ira Robbins regarding the rebranding initiative launched by the institution, and the banks that have changed names such as National Bank of Hillsboro, Illinois and Empire Bank in Arkansas.

The article reports on the rebranding of Innovative Spa Management into the name ISM Spa along with several changes in the management and wellness programs in the U.S.

Look for the rebrand to start rolling out in the first quarter of 2018 with a refreshed website. [ABSTRACT FROM AUTHOR]

The article offers information on the plan of Bruce Atherley, executive director of Cotton Council International, which is tasked to promote U.S. cotton fiber and manufactured cotton products worldwide, to rebrand the cotton industry in the country.

An interview with Dar Vasseghi, Japanese fast food brand Yoshinoya Chief Executive Officer for the U.S., is presented. He discusses how the U.S. sites will differ from those elsewhere as the company expand and rebrand, kind of research and groundwork that has gone into the company's rebranding and growth plan, and how the brand is using technology to speed service and ensure quality.

The article reports the brand redesigning made by U.S.-based beverage company, Tampico Beverages with its fruit-flavored juices. Topics discussed include the establishment of this Chicago-based company in the year 1991, how it has grown to become the leading refrigerated juice company in the U.S., and details of the brand redesigning.

The article reports on the acquisitions by Zips Car Wash and its expansions at different locations across the U.S. Topics discussed include its acquisition with Seftor Sudz Express Car Wash in San Antonio, Texas, plan of rebranding its stores, and offers comments from Brett Overman, founder of the company.

The article discusses the outcome of a marketing campaign created by brand experience firm BrandExtract for Houston, Texas-based adoption and foster care services nonprofit Spaulding for Children to clear confusion about its brand name which is homophonic to sporting goods company Spalding. Topics include a brief history of the organization, a statement from organization president and chief executive Vikki Finley, and the process used by BrandExtract in rebranding the organization.

The article presents news briefs related to the U.S. bus industry. It mentions appointment of Bryan O'Connell as senior vice president (SVP) by ABC Companies; announces rebranding of insurance subsidiaries by Baldwin & Lyons including Protective insurance Company, Sagamore Insurance Company and Protective Specialty Insurance Company; and contract awarded to McDonald Transit Associates to manage Tyler Transit.

The article offers information on the business planning of the Michigan based Oakland Regional Hospital comprising renaming of it to the Surgeons Choice Medical Center. The topics addressed include details on the history of history of hospital which was founded by Edward Burke and hiring of Steven Craig, a first-time hospital administrator who has been involved in outpatient health care delivery and is a trained corporate psychologist.

The article talks about the U.S.-based bank, Salem Five's regional media campaign in collaboration with advertising agency, Connelly Partners called "Let's Uncomplicate Money." Topics discussed include first phase of rebranding of the campaign by President and Chief Executive Officer (CEO) Ping Yin Chai using various advertisement techniques, agreement to acquire Georgetown Bancorp and its subsidiary Georgetown Bank, and person-to person payment platform offered by the bank.

The article discusses the business condition of the energy drinks industry in the U.S. It highlights the significance of natural ingredients on meeting the demands of consumers and mentions the rebranding made by Runa LLC to its Clean Energy drinks. It states that young men favored more energy drinks which comprise an estimated 15.5 million consumers.

The article reports on the selection of Sacramento, California-based lobbying firm KP Public Affairs to represent the Western United Dairymen (WUD) in the California State Assembly and the dairy advocacy organization's rebranding initiative. Topics discussed include the goal of WUD to raise its profile and influence with legislators and protect dairy businesses in the state and the success of KP under the leadership of executives Michael Kahl and Frederick Pownall.

The article features the Marcus by Goldman Sachs digital consumer lending business of financial services firm Goldman Sachs. Topics discussed include the way the firm has referenced its founder, Marcus Goldman, through this business, the planned use of this brand for the digital consumer deposit franchise of the company, and the business outlook issued by Marcus chief commercial officer Omer Ismail.

Information about the 2017 McLane National Trade Show held in Nashville, Tennessee from September 19-21, 2017 is presented. The attendees of the event listened to the discussions of speakers of various topics like rebranding of the Consumer Value Products (CVP) private label line, the intent of convenience store (c-store) retailers to expand their CVP offerings, and the partnership between Children's Miracle Network Hospitals and McLane.

The article reports on the record set by American household debt in the first quarter of 2017 which surpassed its pre-crisis peak that occurred in 2008. Topics discussed include the impact of the debt record set on the economy, the performance of bank stocks in the stock market selloff, and how banking and financial services holding company Wells Fargo is repairing its brand.

The rebranded Rhode Island Infrastructure Bank approaches infrastructure as a strategic economic development tool. [ABSTRACT FROM AUTHOR]

The author discusses how health and food has become interchangeable in 2017 and examines its impact on U.S. consumers. Topics covered include how consumers are looking for more personalized healthcare solutions, the wave of food companies such as Nestlé rebranding as health and wellness companies, and the emergence of consumers as more empowered to take charge of their own lives.

The article reports on the move of the Certified Crematory Operator Program of the National Funeral Directors Association (NFDA) to rebrand itself into NFDA Cremation Certification Program.

The article discusses the economic growth of the Nashville, Tennessee-based gas company Tri Star Energy LLC, as it is on the move to focus on growth and improvement, after it ranks as the number 72 in the "Convenience Store News Top 100" list. Topics discussed include the Twice Daily banner that focus on fresh food offerings and rebrand of the company as a call to action that invites customers. Also offers a table depicting the ranking among the U.S. companies as of 2015-2016.

The article reports on the success of beverage and brewing company Anheuser-Busch InBev in rebranding its beer brand Budweiser as American in the summer of 2016. Topics covered include a flood of media coverage that the rebrand drew, the change in packaging design that will run from May 23 through November 2016, and the criticism of the brand for having an owner based in Belgium and not part of the American fabric.

The article reports on the operational state of Pop, a U.S. cable and satellite television network which is operated as a joint venture between CBS Corp. and Lions Gate Entertainment, amidst trends in rebranding and upfront broadcasting as of March 2016. Topics discussed include the impact of price increases in the upfront market, views of Pop president Brad Schwartz on market rebranding, and the biggest advertisers on Pop according to iSpotTV such as PetSmart, Neulasta, and Liberty Mutual.

The article informs about the rebranding of a municipal finance conference that features academics, market practitioners, public officials and regulations and its relocation from Boston, Massachusetts to Washington. A preview of the July 2016 conference to be held at the Brookings Institution in Washington, D.C. is provided. It also announces the elected members of the conference's advisory committee.