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The article presents information on the effort of Basic Technology, BT to raise sales and renew customer confidence in the market. The effort, which BT is calling the biggest business to business advertising and marketing undertaking in its history, is costing the company $46 million for the first six months and will continue for a minimum of three years. In the United States, BT is running print and online ads that position the company as the ideal partner to help large, global businesses navigate an economy largely driven by digital data and communication. The objective of the campaign, Calarese says, is to align BT with companies like Accenture, Hewlett-Packard, and IBM Corp.

This article reports that after the recent birth of her second child, Mary Buhay wanted to make sure her 4-year-old was eased into having a new sibling and didn't feel deprived of parental attention. As senior vice president of corporate communications for New York-based Medialink Inc., a provider of multimedia communication solutions, Buhay's professional life is demanding. So Buhay turned the everyday task of giving her eldest son a bath into a ritual of sacred one-on-one time. Each evening, she darkens the bathroom and lights a fragrant candle, puts on some classical music, and sits on a wooden stool next to the tub. Once washing is over, her son plays around with his bath toys, while Buhay asks him about his day and tells him about hers. Some nights they play games instead, like trying toidentify the instruments in whatever music is playing. Not only does bath time provide some quality minutes together, but it has also become something that her son really looks forward to.

This article reports that Jacques Werth, president of High Probability Selling, a sales training company based in Media, Pennsylvania, says he overcame the loneliness and depression experienced early in his career by preparing for trips well in advance and building up a good contact management system. Megan McDonough, a former national accounts manager for a large health care firm, who traveled the country at least once a week to negotiate million-dollar deals, recalls recognizing her own signs of depression. McDonough, who left her traveling sales job to start her own marketing company and write a book, Infinity in a Box: Using Yoga to Live With Ease, believes the most important thing that business travelers experiencing depression or loneliness can do for themselves is pay attention to the signs.

Informs on the lack of greater competition for local phone service in the United States as revealed in a 1999 survey conducted by the Consumers Union. Few players competing for affordable, basic residential service; Failure of some customers to take advantage of choices.