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The written interpretation of art constitutes a distinctive literary genre; it has its own strategies, styles and modes of presentation. In itself, it represents an object of study. The U.S. art journal "October," founded in the spring of 1976, is an `archive' of such texts. October's project can be defined as the conceptualization of a particular notion of the contemporary avant-garde to visual politics and the bringing of European theory into the purview of U.S. art practice. At the beginning of the 1980 October's attention was directed towards providing the 'photographic' with a new theoretical rationale in relation to contemporary issues of originality, appropriation, simulation and repetition within a perceived reification of objects.