1. THE HEAT IS ON.
- Author
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LEFFERTS, DANIEL
- Subjects
- *
PUBLISHING , *ROMANCE fiction , *ELECTRONIC books , *BRANDING (Marketing) - Abstract
The article examines how digital-first romance publishers in the U.S. have evolved in terms of author branding, marketing, format and more. Topics discussed include how some romance publishers succeed in the changing romance landscape, remarks from Liz Pelletier, publisher of Entangled, a digital-first romance publisher in Fort Collins, Colorado, about the importance of author branding, and marketing tactics adapted by traditional publishers from the world of self-publishing.
- Published
- 2016