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This study explored how Asian communication scholarship has evolved by using semantic network analysis on keywords in titles of publications inAsian Journal of Communication(AJC) from 1990 to 2015. It also compared those results with the results of a similar analysis ofJournalism & Mass Communication Quarterly(JMCQ) to find both Western and unique aspects ofAJC.AJCscholarship has shown its Asian uniqueness by exploring social and cultural comparisons focusing on a few East Asian countries. It has also followed Western communication scholarship by investigating effects of political communication and news media, as well as advertising using television in the United States, similar toJMCQ.AJCcontributes to mainstream mass communication scholarship while keeping its own Asian perspectives. [ABSTRACT FROM PUBLISHER]

The purpose of this study was to examine how young publics in the United States and South Korea perceive the corporate social responsibility (CSR) practices of multinational corporations and evaluate the effectiveness of CSR practices in terms of organization-public relationship (OPR). Results showed that young publics in the United States and South Korea differently characterized CSR practices of multinational corporations and evaluated relationships with them. Young American participants evaluated the CSR practices of multinational corporations more favorably than did the young Korean participants. In addition, four CSR practices (internal environment, moral, discretionary, and relational) were associated with OPR dimensions in the United States, while only relational CSR practices were significantly related to OPR dimensions in South Korea. Overall, the findings highlight that cultural and societal meanings were embedded in identifying CSR practices and evaluating the relationship with multinational corporations involved in CSR practices. [ABSTRACT FROM AUTHOR]