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1. Advertorials in magazines: Current use and compliance with industry guidelines.

Author

Cameron, Glen T., Ju-Pak, Kuen-Hee, and Kim, Bong-Hyun

Subjects
MAGAZINE advertising, PERIODICAL editors, SOCIETIES
Abstract

Presents a content analysis of 222 magazine issues that found advertorials often do not make the commercial source evident to the reader. Missing or not prominent advertising labels; Other design and content elements violating American Society of Magazine Editors' (ASME) guidelines.

Published
1996
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