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1. Teaching Media and Methods in Marketing: European and North American Universities.

Author

Vila, Natalia and Küster, Inés

Subjects
*TEACHING, *EDUCATIONAL psychology, *BUSINESS education, *GRADUATE study in education, *ENVIRONMENTAL education study & teaching, *TEACHER educators, *MANAGEMENT science, *NORTH Americans, *EUROPEANS
Abstract

This article aims to examine the most widely used teaching media and methods in university education. To achieve this objective, international research has been carried out among 135 marketing teachers from North American and European universities. The study shows that North American teachers use more traditional media and participatory methods than European teachers. [ABSTRACT FROM AUTHOR]

Published
2009
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