1. SHOPPING FOR Instruction.
- Author
-
Galea, Christine
- Subjects
OCCUPATIONAL training ,SALES personnel ,COMMERCIAL agents ,CHIEF executive officers ,CORE competencies ,JOB skills - Abstract
The article provides information on some of the key elements needed by companies when planning to invest in sales training in the U.S. According to Dave Stein, founder and chief executive officer (CEO) of ESR, the first thing that managers should do is to get a comprehensive and objective assessment of their requirements. David Levesque, vice president of global learning for ultrasound devices manufacturer SonoSite Inc., said that it is important for managers to analyze the goals of the organization and its current conditions in order to identify the most critical gaps in the knowledge and skills of their salespeople. INSET: cutting costs.
- Published
- 2007