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1. Politicians shouldn't neglect business principles when campaigning.

Author

Kilcrease, Kelly M. and Curran, Katie

Subjects
POLITICAL advertising, POLITICAL campaigns
Abstract

Comments on the finding that most New Hampshire voters and politicians do not want to hear negative advertising about their opponents. New Hampshire politicians' decision not to use negative advertising; Effectiveness of a positive approach in dealing with the competition; Arguments against negative advertising.

Published
2000

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