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The article explores a variety of products to indulge that represent producers of organic farming in the U.S. It mentions the reinvention of chocolates as a healthy, sustainable, and human friendly product ideal for daily enjoyment. It features the first ever brewed beer with yerba mate that is rich in vitamins, minerals, and antioxidants from MateVeza LLC. It also includes Sleddog ice cream rich in carbohydrates and proteins for recovering athletes.

The article shares several farm stories in the U.S. using social networking sites to communicate with their target audience. It states that Organic Valley featured a campaign on its website that served as a functional and informative listing of its farmer-owners while Ocean Mist Farms created a website that bursts with information about growing, harvesting, preparing and eating artichokes. Meanwhile, Happy Girl Kitchen formed an online community for customers interested in food preservation.