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Consistent with a populist script, evoking the people has been a nodal point in the discursive unfolding of Brexit and its legitimation. This paper focuses on the mediatization of the Brexit referendum campaign in a corpus of online British tabloids to address the critical question of how the people in whose name Brexit was (de)legitimised were discursively constructed and mobilized. The argument put forward is that the legitimation of Brexit was achieved through exclusionary definitions of the people and through strategies of fear, resentment and empowerment. This discursive framing points to the wider question of the instrumental role that a large section of the British tabloid press has had not simply in the contingency of referendum but also in the longer-term legitimation chain of Brexit and in its institutionalization and more generally in the historical priming of their readership with negative coverage of the UK/EU relationship. [ABSTRACT FROM AUTHOR]

This paper analyses the discourses produced on their websites by the two organisations that conducted the official 'leave' and 'remain' campaigns in the Brexit referendum. The analysis, which adopts the general orientation of the Discourse Historical Approach in CDS, is aimed at illuminating the main discursive strategies, argumentative schemes and key representations of Britain in/and Europe that sustained the ideological (de)legitimation of Brexit on either side. Based on this analysis, this paper argues that the specific ideological articulation of two key discursive elements – namely trade and immigration – and the argumentative schemes deployed in the campaign engendered and legitimised a new toxic (inter)national logic of Brexit: by leaving the EU, Britain 'takes back control' to pursue mercantile policies whose benefits 'outsiders' should be excluded from. [ABSTRACT FROM AUTHOR]