Search

Your search keyword '"Vamos, Mark N."' showing total 1 results
Start Over Author "Vamos, Mark N." Region united kingdom
1 results on '"Vamos, Mark N."'

1. AND NOW, THE SAATCHI & SAATCHI BANK?

Author

Maremont, Mark, Melcher, Richard A., and Vamos, Mark N.

Subjects
ADVERTISING, FINANCIAL services industry
Abstract

The article reports on Great Britain-based advertising firm Saatchi and Saatchi PLC's failed attempt to merge with Midland Bank PLC. Analysts do not see any synergy in the merger and doubts the seriousness of the offer. Saatchi explains that the bid was a serious part of a new strategy for entering the international money business.

Published
1987

Catalog

Books, media, physical & digital resources
See catalog results