Drawing from a recent ethnographic research on Happiness carried throughout 8 European countries in the 2003/4, Future Concept Lab will illustrate how the use of interactive digital material can be relevant to analyse qualitative and quantitative data in a participatory and creative manner. Our speech will focus on the additional value of presenting data in an interactive and flexible way by using a two-ways insight matrix and a word mapping statistical technique called Semiometrie. In order to exemplify their usage, we will draw on a recent research “The Material Culture of Happiness” based on the collection and the analysis of photo diaries coming from Spain, France, England, Germany, Italy, The Netherlands, Finland and Russia. [ABSTRACT FROM AUTHOR]