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The article reports that fears about a new super-strong toilet tissue that might clog up Great Britain's sewage system have been averted thanks to the swift introduction of a "flushability" test for such products. The crisis was sparked by Procter & Gamble Co. of Newcastle, England, which in January 2006 launched a fortified brand of toilet tissue. Kimberly-Clark Corp., which makes Britain's best-selling Andrex brand, cried foul. In a letter sent to Procter & Gamble and also to the industry's trade association, Kimberly-Clark said that the technology had been rejected by British manufacturers previously because of fears that stubborn tissue would clog filters at sewage works. Britons tend to fold their tissue, which makes it weaker when wet.

Reports on the launch of Happinose balm tissues in Great Britain by Georgia Pacific following a licensing agreement with brand owner Diomed Developments.

Focuses on the condition of toilet facilities in school buildings in Great Britain. Absence of tissue paper; Smoking area of female students; Prevalence of graffiti.

The article offers information on Mandate's Kleenex Hay Fever 2009 campaign. Budgeted at 45,000 British pounds, the campaign aims to increase pocket sales by 10 percent year on year and to position Kleenex pocket packs of tissues as a must-have item for the hay fever season. To promote the campaign, Mandate created an interactive hay fever map powered by Twitter which was offered exclusively to the "London Evening Standard." Coverage generated had 120 pieces including "The Sun," the "Daily Star," and BBC Radio 2. Facial tissue share grew by 46.3 percent.

The article discusses the Great Britain tissue paper industry in the convenience channel, with topics including the top tissue paper brands for 2015, market shares, and demand for value-for-money product lines.

The article offers information on sales of paper products in convenience stores in Great Britain in 2013, with topics including sales of toilet tissue products, top five facial tissue brands, and top five toilet tissue brands.

The article presents the author's views on Mandate's Kleenex Hay Fever 2009 campaign. The author highlights the role of the "Hay Fever Health Report" in bringing credibility to the campaign and for the national press to take notice. She describes the map created for the campaign as one of the best branded Twitter initiatives in 2009. The return on investment of 15:1 helped the agency quantify the value of public relations, according to the author. She attributes the boost in tissue sales to the emergence of swine flu in April 2009.

The article reports on the packaging of the new tissue products from Traidcraft company in Great Britain. The product packaging of the company includes messages that will fight against poverty and trade injustice. Moreover, it is noted that the company has used 100% recycled paper for the product that are produced in the joint venture with SCA Hygiene Products Ltd.