1. Storycraft: The Importance of Narrative and Narrative Skills in Business. Summary Version
- Author
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University of Oxford (United Kingdom), Centre on Skills, Knowledge and Organisational Performance (SKOPE), University of Oxford (United Kingdom), Department of Education, Robson, James, Holgate, Ben, and Randhawa, Ashmita
- Abstract
This short report is a summary of the findings from "Storycraft: The Importance of Narrative and Narrative Skills in Business." This ground-breaking report reveals how prominent business leaders in the United Kingdom view and utilise narrative as an integral part of doing business. Based on extensive interviews with 34 business leaders, most of whom are Chief Executive Officers (CEOs) and Chairs of Financial Times Stock Exchange 100 Index (FTSE100) companies, the study fills a gap in extant scholarship on narrative in a business context, an area that is both under-researched and under-theorised. In addition, the report updates and revitalises the idea of what narrative constitutes. [This report was funded by the UK Research and Innovation (UKRI) Arts and Humanities Research Council. For the full report, see ED614536.]
- Published
- 2021