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This article analyzes tha factors to consider when upgrading contact lens wearer to silicone hydrogel (SiH) lenses. The trend towards increased prescribing of SiH lens types in Great Britain has been well documented over recent years. The manufacturers of the first generation SiH can be attributed to the drive towards enhanced ocular health and oxygen performance. Extended wear (EW) was predicted to be the modality of the future, described as an opportunity for semi-permanent vision correction; an option instead of refractive surgery. Six years on from the introduction of SiH lenses, fitting strategies have changed. Historically, using first-generation materials marketed for EW, there was an opportunity to upgrade existing daily wearers to a more oxygen-permeable material but also to offer increased convenience.

The article offers review on several contact lenses which includes EyeDream by No7 Contact Lenses, Emerald & Topaz from IGO and Nocturnal Lenses from Scotlens.

The article discusses toric soft lens fitting and the evaluation of these lenses at three practices in Great Britain. According to industry data, only about one in five soft contact lens fits in Britain in 2011 was a toric lens fit. Keith Tempany, a contact lens optician, says successful toric lens fitting is important for patient satisfaction and the practice. Researchers at the University of Manchester developed a novel chart for assessing near vision in soft toric contact lens wearers.

Presents information on orthokeratology (ortho k) in Great Britain. Definition; Reasons behind the commissioning of a market research by No 7 Contact Lens Laboratory in 2003; Key misconceptions about ortho k; Discussion on ortho k.

The article profiles Professor Nathan Efron. It provides an overview on Efron's career in university administration. Efron offers his views on a report on optometry of the Optical Services Audit Committee. He comments on the difference between optometry in Australia and Great Britain. He also shares his opinion on orthokeratology and rigid gas permeable contact lenses.

Presents the results of the survey "Eurolens Research," which focused on the type of contact lenses being prescribed by opticians and optometrists in Great Britain conducted between January and March 2005. Increase in use of soft lenses for refits; Trends in soft lens designs; Factors that contributed to the increased use of silicone hydrogels in soft lens prescribed for daily wear; Percentage of commonly prescribed orthokeratology fits of rigid lens form.

The article focuses on the Mintel report on the British optical goods market. The report says that the optical market is growing. The young population is boosting the contact lenses sale and on the senior side supporting the sale of more complex lenses and contact lenses. Vision Express is popular with younger buyers and in London.

The article focuses on the DreamLens Ortho K orthokeratology system from No 7 Contact Lens Laboratory, recipient of the Optical Product of the Year 2006 in Great Britain. The system received publicity from national and regional newspapers. No 7 uses the awards logo in company representations. According to sales and marketing director Ian Goble, Ortho K is an ideal business builder for independent practices.