This study examined which characteristics of dogs available at a large rehoming organization in the United Kingdom influenced prospective adopters' choices. The revealed preference data used to model “consumer” choice were from the Dogs Trust rehoming web pages. The analysis of the probability of adoption involved a logistic regression model with multiple imputation. The factors that had a significant impact on the adopters' choices were age, size, pedigree status, coat length, behavior (e.g., fearfulness, adjustment issues), friendliness (toward children, dogs, and other pets), and training. This study offers a quantitative analysis of adopters' preferences that could prove to be useful for shelter personnel and researchers interested in the analysis of companion animal markets. [ABSTRACT FROM AUTHOR]