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This article explores the background, creation and reception of a prominent cigarette advertising campaign from the early 1960s. The advertisements featured young couples falling in love as they shared Player's Medium cigarettes together. As such, the advertisements reflected the central place of the teenager within post-war British consumer culture. The campaign was built upon the insights of market research, particularly that carried out by Mark Abrams and his research organization Research Services Limited. Historians have played down the significance of Abrams's work, but it is argued here that the studies and reports Abrams produced rendered the teenage consumer knowable in a powerful way. Advertisers and manufacturers now had detailed knowledge about young people's consumption habits and their motivations. Such research helped the British tobacco industry formulate a controversial marketing strategy--the need to 'recruit' young people to the smoking habit--and the People Love Player's campaign was created with this in mind. The representations of love and gender included in the advertisements gave the campaign an emotional pull which was designed to resonate with young people. The advertisements were widely criticized and this drove the British tobacco industry to remove from its advertising appeals which might influence the young, such as love. [ABSTRACT FROM AUTHOR]

The article offers news briefs related to addiction and addiction research. President Barack Obama signed the Comprehensive Addiction and Recovery Act (CARA) into law in July 2016. A proposal to regulate tobacco advertising in Switzerland was rejected by the Health Committee of the Swiss senate in April 2016. The periodical "National Post" has reported that there were 474 drug-related overdose deaths in British Columbia (BC) in Canada in 2015.

• This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. • A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. • Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays. [ABSTRACT FROM AUTHOR]

The article explores advertisements as a source for historical ethnography. It argues that ads serve this purpose well because they preserve the cultural repertoire of their intended audiences. By means of cigarette advertisements the article examines identity politics among a new, "middle" ("effendi") stratum in Egypt—the cultural understanding of the "effendiya" is better tuned to inter-group distinctions and intra-group contradictions than earlier, more rigid economic and political definitions of an emerging middle-class. The analysis of contemporary smoking patterns in ads further reveals the methodological benefits of studying their "contextualized" meaning. In Egyptian culture the cigar was associated with elite and modern consumption patterns, the water-pipe with a lower class and traditional lifestyle, and the cigarette with the new group which was negotiating ways to be modern but authentic/local at the same time. Advertisers used such negotiations of binary oppositions to promote their cigarette brands to men; in their ads, cigarette smoking retained the earlier social etiquette of the water-pipe, while simultaneously being considered up-to-date and future oriented. The conservative nature of the business led advertisers to treat women's smoking as a "veiled" activity, to be taken in public only under the tutelage of men. Because smoking was associated with adult power, youth as a particular consumerist age was too contested to be openly promoted. [ABSTRACT FROM AUTHOR]

Presents news updates on substance abuse as of June 1980. Winners of the 1979 Jellinek Memorial Award for persons contributing to the advancement of knowledge in the field of alcohol studies; Database in health education being established by the U.S. Department of Health, Education and Welfare; Report on the relationship between cigarette advertising and consumption in Great Britain.

Reports the withdrawal of the advertising campaign of Imperial Tobacco Ltd. in Great Britain. Appeal of the campaign to young people; Impact of the campaign to teenage smoking; Effectiveness of the campaign to children than to adults; Decision of the Advertising Standards Authority to withdraw the advertising campaign. INSET: Public health implications.

The article reports on the impacts of health warnings and advertising on the demand for cigarettes. It highlights the significance of the structure of the request for cigarettes to the anti-smoking campaign of the government of Great Britain. Results of the study showed that a growth in advertising generates a small but remarkable boost in cigarette consumption and that anti-smoking promotion through health scares cuts down cigarette consumption within the year and the subsequent year that the warning is released. The authors disclose that cigarette manufacturers do not increase their advertising outlay to offset the impact of health warnings on the demand for cigarettes in the country.

This article presents information on a study aimed to investigate the association between smoking behavior and opinion of cigarette advertising in a fifth-form school population in Great Britain. The study group comprised all fifth-form pupils attending three mixed comprehensive schools in the City of Nottingham. A total sample of 137 boys and 121 girls was obtained. Data were obtained using a structured, anonymous questionnaire/interview. Each pupil completed a questionnaire/interview during school time in a room set aside for that purpose. Teenagers were asked to rate their attitude towards each of the advertisements on a five-point scale. The prevalence of regular smoking was high, with one in four 15-16 year-olds and more girls than boys, smoking regularly. The article also discusses other large-scale investigations on this subject.

This article presents a study that examines children's awareness of cigarette brand sponsorship of sporting events in Great Britain. The interviews were conducted by interviewers experienced in market and social research. They were fully briefed beforehand and warned that post-interview checks would be made of a random 10% of their interviews. The most frequently mentioned brands and sports were John Player Special and motor-car racing, Embassy and snooker, Benson and Hedges and snooker, and Marlboro and motor-car racing. The study revealed that children learn about connections between cigarette brands and sports by watching television. Thus it seems that television sports sponsorship by cigarette manufacturers acts as advertising and therefore circumvents the law banning cigarette advertising on television.

The health cost of smoking in Britain, the national response to the problem and the reasons for failure to control it more effectively are discussed. A future anti-smoking strategy should hinge on the two interacting key factors that maintain smoking, the dependence factor and the favourable social climate. Any tactic or measure that diminishes the effect of either of these factors should also diminish smoking. In the absence of an effective treatment applicable to large numbers of dependent smokers and with lack of fundamental knowledge of the nature of dependence, our ability to overcome the dependence factor is at present rather limited. But much could be done to intensify research in this area. On the other hand, the engineering of a change of social climate to one less favourably disposed towards smoking is quite feasible and potentially highly effective. This would, however, require a co-ordinated sustained intervention on a national scale, with a multi-disciplinary organizing committee closely backed by the Government with adequate financial and legislative support. It would not be sufficient merely to curb commercial promotion of cigarettes; but it would be necessary to accompany this with anti-smoking propaganda of a commercial advertising type and scale Continuous evaluation and public reaction monitoring would be required to ensure maximal efficacy of such tactics as selective tax increases, tighter control of sales outlets and restriction of smoking in public places. [ABSTRACT FROM AUTHOR]

The article focuses on an increase in electronic cigarette (e-cigarette) advertisements (vaping) in Great Britain. Topics discussed include fear of public experts that vaping will lead to making smoking look normal on television, views of Martin McKee of the London School of Hygiene and Tropical Medicine, on treatment of e-cigarettes as medicines and regulations for them and Great Britain Advertising Standards Authority's (ASA) standards that make vaping possible.

This section offers medical news briefs in Great Britain as of August 10, 1985. The government plans to give guidance regarding tighter management of private practice in the National Health Service (NHS). Action on Smoking and Health (ASH) organization is requesting for a ban on television coverage of tobacco-sponsored sports events in accordance to the 20th anniversary of banning cigarette television advertisements. The General Practice Finance Corp. (GFPC) has implemented a system of rationing.

Describes the health aspects concerning tobacco smoking in Great Britain. Physiological effect on heart disease of the constituents of cigarette smoke; Linkage between passive smoking and lung cancer; Comment in the college report on cigarette advertising in the Third World countries.

Reports on supporting evidence for the ban of tobacco advertising in Great Britain. Decrease in tobacco consumption; Details on the advertising ban in New Zealand; Announcement on the voluntary agreement on tobacco advertising.

The article presents information about the articles that are published in the August 1987 issue of "European Journal of Marketing." Some of the articles and their information are as follows: "Creativity Training: Developing the Agency-Client Creative Interface," by Paul C. Michell, demonstrates creative role-reversal training, as a powerful instrument for improving the creative and creative-related effectiveness of product managers and agency account managers. "Employer Perceptions and the Market for Sandwich Students," by Peter J. Baron, presents a market survey approach that is used for a first ever assessment of employers' needs and perceptions of sandwich placement students. In this article three perceptual components of Competence, Acceptability and Drive are identified and a number of measures of salary and training established. The article "Some Food Marketing and Policy Implications of European Enlargement," by John Davis, focuses on the agricultural and fisheries sectors of Spain and Portugal, the new member states of the European Community, that are relatively more important than those in the rest of the Common Market, making a greater contribution to production, but needing more in the way of funds from the Common Agricultural Policy.

Reports developments in the field of medicine in Great Britain as of September 1986. Announcement of a four year pilot project to test male pill in Scotland; Amount of the commercial peak time rates of tobacco sponsors; Formation of the British Association of Cancer United Patients by physician Vicky Clement-Jones.

Focuses on the campaign of the British Medical Association on the banning of cigarette advertising and promotion in Great Britain. View of Health Education Council director general David Player on the issue; Ways of excluding tobacco brand names from television.

Reports that anti-tobacco campaigners in Great Britain have strongly criticized the Littlewoods stores group for its involvement in the gift promotion of Benson and Hedges cigarettes. Message written to Littlewoods chairman Leonard van Geest; Move made by Action on Smoking and Health.

Comments on the politics and government in Great Britain. Political role of the European Community (EC); Resistance of the British government on the proposed European ban on tobacco advertising; Concerns of the lack of training of medical students in member states; Views of the legal competence of the EC in public health matters.