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The results of one faculty's effort to design a "state-of-the-art" undergraduate program in communication are presented in this paper. The program described in the paper was developed to reflect current theory, research, and practice in the context of an increasingly information- and communication-based society. The paper discusses the comprehensive examination of the specific objectives and methods, relevant background information on the University of Wisconsin (Parkside), and the conditions that helped to stimulate the program development. It then describes the philosophy of the new program and points out its uniqueness in focusing on the development of literacy. Tables of both the old and the new courses and their requirements provide for a comparison of the two programs. The paper also discusses the two central concerns guiding the program evaluation and redesign, and contains a list of objectives, followed by a description of the requirements for the program with an emphasis on the courses that are most unique, including innovative core courses, a course designed to expose students to communication professionals and their work, and a unique "preprofessional" student-run organization. An appendix gives the course listings and course requirements for 1980 and 1984 as well as selected course descriptions. (EL)