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In today's consumer society, human body has become a commodity and, therefore, a project that needs working on accordingly. As a result of this transformation, body presentation in media contents have often involved ideal thin bodies that are impossible to achieve even after maximum efforts and workouts. Advertisements, which are an indispensable component of consumer society just like other media contents, also play a significant role in shaping the reality in the minds of individuals about ideal body size. Under the light of this information, the study aims to explore how female body is presented in television advertisements in Turkey. To achieve this purpose, the ads broadcast on national television channels during prime time (20.00 - 22.59) between the programs with high ratings were analyzed through quantitative content analysis method. Accordingly, the sampling of the study was 1.828 female characters who acted in 2.908 spot television advertisements recorded between January 4th and February 2nd, 2021. The results revealed that more than half of the women that play a role in these advertisements have "thin" body, which does not reflect the overall demographic reality of the society. In other words, the presentations of female body in television ads are often distorted. The variables such as type of product, the social role played by female character, marital status, age, and level of nudity have been found to be the determining factors in these body presentations. [ABSTRACT FROM AUTHOR]

Copyright of Electronic Turkish Studies is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

While capitalism seized domination around the world, it divided nations into two separate poles, exploiters and exploited, and transformed almost all resources on earth from exploitation to natural resources into exploitation. According to the Dependency Theory, one of the most important elements of this exploitation emerges as the tourism sector today. Accordingly, Western central countries impose mass tourism, under their hegemony, while imposing mass tourism to underdeveloped and developing neighboring countries to reproduce their dependent positions. In this study, in order to reveal that encouraged what kind of advertising monitors tourism in Turkey, JollyTur and EtsTur travel agency of internet advertising which they have issued during the year 2019 were analyzed by quantitative content analysis method. In the analysis made, it was found that both travel agencies place massive advertising on the theme of mass tourism, they limit their understanding of tourism almost entirely to the sea-sand-sun trio and ignore cultural tourism. It is concluded that the travel agencies mentioned through the visual and textual repetitions of the categories determined for analysis restrict cultural tourism to the main location and activity and encourage the audience to mass tourism. [ABSTRACT FROM AUTHOR]

Copyright of Gumushane Universty Electronic Journal of the Faculty of Communication / Gümüshane Üniversitesi Iletisim Fakültesi Elektronik Dergisi is the property of Gumushane Universitesi Iletisim Fakultesi Elektronik Dergisi (e-GIFDER) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This study tries to understand the introduction of the modern bathroom into our everyday lives during the Westernisation period in Turkey and also tries to understand the change of the bathroom space by looking the advertisements in design, architecture and decoration magazines between 1980 and 2012. The study, first gives a short account on the appearance of the modern bathroom in the United States through the end of the 19th century and its early phases, supported by images from advertisements and catalogs. Afterwards, it shows the introduction of the modern bathroom into our lives within the efforts of modernisation and Westernisation after the foundation of the Turkish Republic and the interaction between the society and this foreign notion. Lastly, the study tries to read the phases of the modern bathroom and its elements in Turkey via the magazine advertisements through decades between the years 1980-2012. [ABSTRACT FROM AUTHOR]

Copyright of Electronic Turkish Studies is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Electronic Turkish Studies is the property of Electronic Turkish Studies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)