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1. A Comparison of Turkish Buyers' and Sellers' Perceptions of Ethical Behaviors Within the Buyer-Seller Dyad.

Author

Gegez, A. Ercan, Inks, Scott A., and Avila, Ramon A.

Subjects
*PROFESSIONAL ethics, *SOCIAL norms, *PURCHASING agents, *SALES personnel, *INDUSTRIAL surveys
Abstract

The article examines the differences between Turkish buyers and sellers with respect to ethical sensitivity and the perceived impact of ethically questionable behavior on the buyer-seller relationship. Based on a survey sent to buyers and sellers, buyers are more ethically sensitive than sellers. The results also showed that buyers tend to view the impact of ethically questionable behavior as more negative than do sellers.

Published
2005
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