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Socio-economic changes that occurred with the effect of globalization naturally affected businesses as well. Undoubtedly, one of the most important of these changes is the formation of a consumer-oriented structure instead of product and profit-oriented models with the increase in value given to the consumer. It is a very important necessity for businesses to determine the expectations of the consumers and to provide products and services accordingly and to produce solutions in accordance with the expectations. In the study, it was aimed to determine consumer expectations in halal concept hotel businesses after the Covid-19 pandemic process and to put forward suggestions on the subject. In this context, this study, which was carried out as a qualitative research, examined the consumer expectations, customer opinions and demographic variables of 26 local tourists who stay in halal concept hotel establishments serving in Turkey and intend to stay in the next period. As a result of the study, according to the statements of the participants, it was determined that in the Covid-19 process, consumers focused heavily on hygiene and cleanliness in room services, food and beverage services, reactive services such as pool, sauna and other entertainment services. [ABSTRACT FROM AUTHOR]

Halal tourism is a perspective that shapes all touristic activities in accordance with the beliefs and values of the tourists. The intense competition environment in the tourism sector in recent years has led hotel managers to implement different strategies. Halal tourism is an important means of diversifying tourism in Turkey which is in an intense competitive environment and reducing the intensity of this competition. The main objective of the study: To determine the Generic (General) Competition Strategies implemented by halal hotel managers in Antalya which is the province having the highest number of halal-themed hotels in Turkey. A questionnaire, one of the quantitative data collection tools, was used in this study. The expressions of the competition strategies applied in halal hotels are given under four dimensions in accordance with the original scale. These are Cost Leadership, Focus, Differentiation, and Focused Differentiation strategies. The expression with the highest arithmetic mean of differentiation strategies is the statement «We try to create a good reputation in the sector». The one with the highest arithmetic mean for the focus strategy was the statement “We strive to provide customer service beyond their expectations”. The expression «We strive to minimize distribution costs» was the one with the highest arithmetic mean of competitive strategy factors related to cost leadership. Finally, the expression with the highest arithmetic mean of the focus differentiation competitive strategy factors was the statement «We produce products and services for high price markets”. In the study, which competitive strategies Halal hotel managers prefer to use was determined according to their demographic characteristics and job status, and various suggestions were presented to researchers and hotel managers in the light of the findings of the research. [ABSTRACT FROM AUTHOR]

In this study, it was determined that 575 people, who were selected by easy sampling method from adult individuals living in the city center of Erzurum, were asked whether they would like to spend their holidays in an accommodation center suitable for the halal tourism concept, and it was determined that 87% of the participants wanted to spend their holidays in the accommodation centers suitable for halal tourism concept. Then, demographic and socio-economic factors that may be effective in this choice are discussed; factors related to travel and accommodation were also questioned. As a result of the chisquare tests, a logistic regression model has been established with variables that may have an effect on halal tourism preference and it is determined that the established model is statistically significant. According to the results of the established binary logistic regression model, providing halal food and beverage service in the hotel (1), the number of hotel accommodation (2), having private beaches for man and women in the hotel (3), keeping cleaning products away from food and beverages in hotels (4), not being able to enter the hotel rooms with shoes (5), the presence of religious equipment (Quran, rosary, prayer rug, qibla sign, etc.) in hotel rooms (6), setting of stops on the journey according to prayer times (7), the presence of religious entertainment programs for children and adults in the hotel (8), paying attention the privacy in public areas of the hotel (9), and the availability of hotel facilities (fitness, swimming pool, spa, etc.) (10) are the factors affecting the preference of halal tourism at the significance level of 5%. According to the results of the binary logistic regression model, the safety and security of the hotel (11), the average monthly income of the family (12), paying attention to religious clothing in public areas of the hotel (13), the setting of the food hours in Ramadan according to iftar and sahur times (14), the hotel's proximity to the city center (15), the limitation of television channels to halal concept in the hotel rooms (16), the preservation of food in healthy conditions (17), and the presence of Turkish toilets in hotel rooms (18) are the factors that affect the preference of halal tourism at the significance level of 10%. [ABSTRACT FROM AUTHOR]

Halal tourism is a tourism approach which is made according to Islamic rules by sticking to Islamic values and avoiding attitudes, behaviours and beverages prohibited by the Islam. Halal tourism is a niche market which is growing rapidly around the world. In the growing halal tourism market, the number of halal concept hotels are increasing day by day in Turkey and worldwide. The increase of alternatives required the competitor halal hotels to show more efforts to be able to provide competitive advantage in the market. Within this scope, one of the most important efforts is to increase service quality to satisfy the consumer and gain loyal customer. Accordingly, understanding the customer's demands and expectations and feedback of the customers buying service has become important. The purpose of this study is to reveal positive and negative conditions by reviewing the feedbacks of customers who bought service from halal concept hotel enterprises and to identify requests and expectations of customers preferring halal concept hotels in this context. In this sense, e-comments of 24 hotels providing halal concept service in Turkey were analyzed. According to the obtained results, it was observed that the most comments were about services regarding recreation, cuisine and housekeeping in general, and recommendations were offered accordingly to hotels providing halal concept service. [ABSTRACT FROM AUTHOR]