1. Make your own NEWS.
- Author
-
Henderson, David E.
- Subjects
- *
MASS media , *PUBLIC relations , *BUSINESS communication , *PUBLISHING management - Abstract
The article discusses media relations strategies as media relation leaps in another dimension in the print publication industry. According to Shannah Hayley, marketing director for Urban Design Group in Dallas, Texas, relations officers have felt the need to invent new approaches as traditional print publication declines. Moreover, editorial strategies in content sharing wherein articles are being reused in sister publications have led to the reduction of original articles and publication size.
- Published
- 2010