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1. The Upside of Falling Flat.

Author

Michel, Stefan

Subjects
BUSINESS failures, HOTEL management, DIVERSIFICATION in industry, STRATEGIC planning, RISK management in business
Abstract

The failed McDonald’s hotel project is a good example of a “real option” – a set investment for an uncertain but potentially high return – and shows that the company is willing to nurture innovation. [ABSTRACT FROM AUTHOR]

Published
2007

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