1. Challenges in Mobile Business Solutions for Tourist Destinations--The Trial Case of St. Moritz.
- Author
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Beritelli, Pietro, Schuppisser, Matthias, Peters, Mike, and Pikkemaat, Birgit
- Subjects
MOBILE businesses ,MOBILE communication systems ,PLACE marketing - Abstract
Mobile business applications in tourism have been developed in the last years for various platforms and services. However, most of the applications have been tested in lab-like conditions. The article describes the trial case of St. Moritz, Switzerland. With the help of the Destination-Pilot acceptability, usability, and market potential for mobile information services have been tested in a real environment situation. The trial involves numerous visitors and tourist enterprises. The paper presents opportunities and limitations to so called mobile travel recommender systems. Strong emphasis is put on the methodical and technical challenges in the set up trial phase as well as on potential business models for exploitation. [ABSTRACT FROM AUTHOR]
- Published
- 2005
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