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Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Iberoamericana de Ciencia, Tecnologia y Sociedad is the property of Centro de Estudios sobre Ciencia, Desarrollo y Educacion Superior and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The dissemination of scientific content implies the development of specific strategies for both students and teachers, who rarely work with such strategies and quite often acquire them in the classroom. Currently, MasterChemis the informativeprojectbest valued by the Ministry of Science and Innovation in Spain for the promotion of education and the awakening of vocation among young people aged from six to eighteen years old. Additionaly it has obtained an honourable mention in Science in Action for being an innovative proposal that adapts a successful television formula to bringing Chemistry closer to the public. A mixed methodology (i.e., quantitative and qualitative) is carried out, based on a set of surveys developed on the participants. Research interviews with the organizers and a detailed analysis of the audiovisual resources were issued. The results show that this innovative initiative positively affects the perception of Science (98% of cases) and favours the students' approach of students to Chemistry (100%). Accordingly, it concludes that the project fosters regard and appreciation for Chemistry, and improves educational quality and innovation, as well as scientific and research skills of the participants (teachers and students). Moreover it allows teachers to apply the contents in the laboratory and exchange experiences with other centres and at different educational levels. [ABSTRACT FROM AUTHOR]

To know the perceived and real difficulties of the company in Spain in relation to the implementation of R+D+i by the Spanish business, we start from the vision that employees have about the ease or difficulty of their companies at the time of doing research and development and therefore, innovation. In this paper we analyze the highlights of the survey prepared under the auspices of the "Scientific Culture Research Project: perception and attitudes towards science and innovation in the Spanish business sector" funded by the Ministry of Economy and Competitiveness. The results obtained advance that education and the promotion of an innovative attitude are the basis for achieving a successful business development since innovation is one of the key pillars of the maintenance and survival of companies today. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos de Historia Contemporanea is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)