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The evolution of social media is transforming proximity cyber media, especially the impact these models have on local communities. The evolution of the new media ecosystem over the past ten years has involved the proliferation of proximity cyber media, both born-digital and digitised media. Only time will tell whether these proximity cyber media are sustainable and whether they will manage to adapt themselves to the ongoing transformations of network society. The purpose of this article is to identify the new ways in which proximity cyber media establish bonds with their communities, while highlighting the difference between born-digital and digitised media. The analysis focuses on the channels used by proximity cyber media to enable citizen participation in the product, the strategies they implement in social media, their volume of followers, as well as the socio-cultural initiatives they undertake with community associations and institutions. The study will be based on the analysis of four born-digital news media that stand out as new forms of proximity cyber media: The Spanish websites somosmalasaña.com, granadaimedia.com and elporvenirclm.com; and the Portuguese setubalnarede.com. In addition, the study offers an overview of the local news media owned by Adriano Lucas, one of the most important media groups in Portugal and the most influential in terms of coverage of proximity cyberjournalism. This study shows that only very few media initiatives make the most out of the potentialities of the context of web 2.0 to increase their digital communities and encourage and manage users' feedback. [ABSTRACT FROM AUTHOR]

Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over 18 years of age. A total of 1,201 interviews were conducted, with an absolute sampling error of ±2.8 percent and a confidence level of 95.5 percent. The participating households were selected by means of a simple random sampling technique, while the selection of participants tried to assure representativeness in terms of sex, age and geographical location. Results. The most talked-about TV programmes in social media belong to the fictional, entertainment and sports genres, although there are differences depending on the age, sex and educational level of the TV audience. Conclusions. The study confirmed that there is a growing trend to talk about TV programmes on social media. However, it is necessary to carry out a detailed content analysis to better understand the audience's attitudes and the issues explored on those TV programmes that are talked about on social media. [ABSTRACT FROM AUTHOR]

Abstract: Facebook is the most popular Social Network Site (SNS) among college students. Despite the popularity and extensive use of Facebook by students, its use has not made significant inroads into classroom usage. In this study, we seek to examine why this is the case and whether it would be worthwhile for faculty to invest the time to integrate Facebook into their teaching. To this end, we decided to undertake a study with a sample of 214 undergraduate students at the University of Huelva (Spain). We applied the structural equation model specifically designed by Mazman and Usluel (2010) to identify the factors that may motivate these students to adopt and use social network tools, specifically Facebook, for educational purposes. According to our results, Social Influence is the most important factor in predicting the adoption of Facebook; students are influenced to adopt it to establish or maintain contact with other people with whom they share interests. Regarding the purposes of Facebook usage, Social Relations is perceived as the most important factor among all of the purposes collected. Our findings also revealed that the educational use of Facebook is explained directly by its purposes of usage and indirectly by its adoption. [Copyright &y& Elsevier]

This article presents the results of a study on the use of social networks among young Andalusians. The main objectives are to know the uses of social networks, their frequency and the motives behind their use. A questionnaire was used to collect the data. The sample includes 1487 adolescents in Andalusia. The results show that young people, for the most part, consistently used social networks. We identified two motivational aspects in this use: one social and the other psychological. There are not significant gender differences in frequency of use, but rather in the motivations for access. Boys tend to be the more emotional type, while girls were dominated by a more relational motivation. The results show similarities with international researches in environments that vary greatly from the present work. The conclusions suggest the need for future lines of work. This study also identifies the implications of social network uses for active citizenship and participatory training and social integration. These results are also important for the enrichment of dimensions such as social capital development and education. [ABSTRACT FROM AUTHOR]

This contribution is justified by the necessity of analyzing the participative content that the interactive youth transmitted in the use of ICTs and social networks in the origin of the social movement of the Spanish Revolution. Our objectives have been focused on proving how young people feel, live and experience the democratic citizenship by means of audiovisual display systems, participating in public open spaces where a better informed digital citizenship is being formed among the technological convergence, hypertextuality and non linearity. We have tried to identify both the educational content of their interactions and implications and the use of audiovisual display systems in their organization as a group. The methodology we have used is the in-depth case study in the days when people occupied public spaces. We collected observations, interviews, information from the social networks (Twitter, Facebook, n-1, Tuenti), news in the media and also information, posters and photographs generated during the occupation by the participants themselves. From this techno-educational point of view we analyze how these young people widen their communicative relationships and get connected on line creating new meanings for educational, social and political issues. The analysis of their speeches shows us a reappropriation of the ICTs by these young people who express and communicate publicly and contributing in this way with new points of view for the citizenship education. [ABSTRACT FROM AUTHOR]

Several studies on youth and social networks have generally revealed extensive usage of these Internet services, widespread access from almost any location and the special importance that the youth attach to these services in building their social relations. This article presents part of the analyses and results from a research questionnaire on «Scenarios, digital technologies and youth in Andalusia», administered to a population of 1,487 youth between the ages of 13 and 19. The discussion on young Andalusians and social networks revolves around the structure and configuration of their profiles, intended uses and the privacy and security involved. The results reveal a population with nearly unlimited access to social networks and with very little adult monitoring; moreover, those connecting are younger than the legal minimum age defined by the Internet services themselves. The motivations of Andalusian youth for using social networks fall into three areas. The first two, social and psychological/affective motivations, are also commonly found in other studies; the third refers to the need to use social networks in matters concerning everyday life. This paper suggests certain new aspects in its conclusions in order to explain the nature and meaning of the practices of Andalusian youth in social networks. [ABSTRACT FROM AUTHOR]

Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand, while teenagers claim to know the risks, they admit to accepting strangers as friends and to sharing large amounts of true data about their private lives. For this reason, it is necessary to understand the media and digital phenomenon that the youth are living through. Although they are legally prohibited from using Facebook until they are 13, the number of underage users of this social network is growing, without any restraint from parents or schools. This investigation compares the use of Facebook by youth in Colombia and Spain by using the content analysis and interview techniques. In Colombia 100 Facebook profiles were analyzed and 20 interviews carried out with students between 12- and 15-years-old attending the Institución Educativa Distrital Técnico Internacional school in Bogotá. In Spain, 100 Facebook profiles were analyzed and 20 interviews held with students of the same age group attending various secondary schools in Andalusia. [ABSTRACT FROM AUTHOR]

Over the past year, the popularity of social networking sites has seen tremendous -growth in Spain. Because of these networks' everyday online ubiquity, the rising number of new users, and the integration of library applications, information professionals have taken a huge interest in social networking sites. This article analyzes the concept behind social networking sites, different types of these sites, the use of Facebook as an academic library, and the creation of Facebook pages as the best presence model for libraries. The final part of the article discusses how to create and promote a Facebook page and how to organize events on the web site. [ABSTRACT FROM AUTHOR]