1. SOCIAL DIFFUSION OF MUSIC IN SPAIN THROUGH THE POPULAR PRESS.
- Author
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Lorenzo, Oswaldo, Herrera, Lucía, and Anastasiu, Ioana
- Subjects
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MUSIC , *PRESS , *QUALITATIVE research , *QUANTITATIVE research - Abstract
This paper deals with the manner in which the popular print press, as a major mass-media industry in Spain, is succeeding nowadays in accomplishing the process of disseminating the contextual patterns of common music into the national media. This article deals mainly with press treatment of musical patterns and the socio-educative influence of the musical message upon the entire Spanish population. Thus, the social transmission of the musical knowledge that the print press covers is studied here by evaluating the existing musical content that reflects on the determined string lines, which implement the particularities of musical diffusion to the population. It is the print press that has been studied here instead of other mass-media, because it largely determines the social information received by means of Radio and Television, so becoming an instrument of more importance as compared to what seems to have been the initial impact of the other two. Although its value as mass-media is underestimated in favour of the almighty Television and Radio, especially for the mentioned reason, it is perhaps forgotten that radio and/or television journalists, including those specialized in music diffusion, are descended from the print press and that they do work within it, in parallel connection. Consequently, the print press represents not only an information musical pointer, but also a strong base indicator of musical information existing in the mass-media, as if it were a guide to customary knowledge that is devoured by a large part of Spanish population. As a matter of fact, an exhaustive analysis, both qualitative and quantitative, of the contents prevailing in the sample of texts published in 2005, and the content in the main daily newspapers of general diffusion in the national mass-media has been obtained by pointing out the empirical results and the conclusions of the mentioned analysis. [ABSTRACT FROM AUTHOR]
- Published
- 2007