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In a very open competitive context where pure online players are consistently gaining market share, the use of digital devices is a steady trend which is penetrating physical retail stores as a tool for retailers to improve customer experience and increase engagement. This need has increased with the COVID-19 pandemic as electronic devices in physical stores reduce the contact between people providing a greater sense of health safety, hence improving the customer experience. This work develops a multiple-criteria decision-making model for retailers who want to digitize their physical stores, providing a systematic approach to manage investment priorities in the organization. Important decisions should involve all different areas of the organization: Finance, Clients, Internal Processes and Learning & Growth departments. This strategic decision can be made hierarchically to obtain consistent decisions, also the use of the Order Weighted Average operator allows for alternative scenarios to be presented and agreed among the different areas of the business. The authors develop a use case for a Spanish fashion retailer. In the most widely agreed scenario the preferred devices were more technologically complex and expensive, while in the scenarios where the head of Finance is more predominant, cheaper and simpler devices were selected. [ABSTRACT FROM AUTHOR]

This paper presents the results of a citation analysis focusing on the universities and countries represented by publications in 22 highly oriented fuzzy research journals using bibliometric techniques. Bibliometric studies have recently gained significant relevance, this fact is mainly due to the flexibility and dynamism that new information technologies provide. In our case, the structured gathered materials are thoroughly refined and offer a wide view of the influence that the selected journals have on territories and institutions around the globe. The results show the clear influence of countries located in the Asian continent and the high impact of institutions in Spain, the United States of America and China. This study sheds light on the visualization of the citation scope of these highly oriented fuzzy research journals with the aim of finding possible common ground for synergy and collaboration. [ABSTRACT FROM AUTHOR]

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