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2 results on '"Brand names"'

1. EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS.

Author

González-del Río, Jimena, Canellas, Olga Ampuero, Albiñana, Begoña Jordá, and Royo, Teresa Magal

Subjects
BRAND name products, LINGUISTIC analysis, ORGANIZATIONAL ideology, LINGUISTICS
Abstract

Copyright of Revista de Lingüística y Lenguas Aplicadas (RLLA) is the property of Universidat Politecnica de Valencia, Department of Applied Linguistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2011

2. ANALISIS LINGÜÍSTICO DE LOS NOMBRES DE MARCA ESPAÑOLES.

Author

Jordá-Albiñana, Begoña, Ampuero-Canellas, Olga, González-Del-Río, Jimena, and Magal-Royo, Teresa

Subjects
BRAND name products, BRAND image, MARKETING strategy, VOCABULARY, LINGUISTICS
Abstract

Copyright of Revista de Lingüística y Lenguas Aplicadas (RLLA) is the property of Universidat Politecnica de Valencia, Department of Applied Linguistics and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2010

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