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Transboundary haze pollution caused by periodic forest fires has initiated a serious negative implication to the economy, tourism sectors and public health in Southeast Asia. Due to the raising concerns of health effects of haze towards the Malaysian population, the present study was conducted to investigate the degree of awareness towards haze and the number of safety measures adopted by the Malaysian population during the haze crisis based on demographic characteristics. A cross-sectional questionnaire-based study was conducted from 4 to 29 January 2016 on 387 subjects in Klang Valley, Malaysia. The results showed that more than 90% of the respondents were aware of the hazards of haze pollution. Respondents with higher education background with diploma, undergraduate and postgraduate degree possessed greater awareness on the hazards of haze (p < 0.001) and practiced safety measures (p = 0.025) compared with those with lower education background with no proper schooling, primary schooling and secondary schooling. Among the subjects with higher household income (>RM 10,000/month) had higher awareness level on haze (p < 0.05) and adopted more safety measures (p < 0.05) compared with respondents with lower household income (