Search

Purpose: This study aims to investigate the effects of consumers' motivations on behavioral intention to use self-service technology (SST) in airline services exploring multimediating effects of flow experience and SST evaluation in Stimulus-Organism-Response model. Design/methodology/approach: An online survey was conducted with quota sampling based on age group who had experiences of SSTs usage at the Incheon International Airport in South Korea. A total of 286 responses were used for the data analysis with structural equation modeling to examine the proposed model and the multimediating effects. Findings: The results showed that consumers' intrinsic and extrinsic motivations had positive impacts on their flow experience, SST evaluation and behavioral intention to use airline SSTs. Their flow experience had a positive influence on SST evaluation, and their SST evaluation influenced behavioral intention to use airline SSTs. Consumers' flow experience and SST evaluation mediated the relationship between intrinsic and extrinsic motivations and behavioral intention to use airline SSTs. Practical implications: It is important for customers to perceive extrinsic motivation such as speed, convenience and efficiency for the smooth process of airline SSTs at the airport. SST evaluation plays a key role to increase customers' behavioral intention to use airline SSTs. Originality/value: This study extends the understanding of consumers' intrinsic and extrinsic motivations, flow experience, SST evaluation and behavioral intentions to use SST in airline services by building on a model. Especially, findings of the (multi)mediating effects of customers' perceived flow and SST evaluation on the relationship between motivations and behavioral intention to use airline SSTs might provide better guidelines for managers to incorporate SSTs, to increase operational efficiency and to boost customer experiences. [ABSTRACT FROM AUTHOR]

This article explored the perspectives of 25 patients regarding virtual reality (VR)-based rehabilitation following knee surgery and identified the important factors that allowed patients to immerse themselves in rehabilitation. Qualitative analysis of data collected via open-ended questionnaire and quantitative analysis of data from physical assessments and surveys were conducted. In the open-ended questionnaire, the majority of participants mentioned level of difficulty as the most common reason for selecting both the most and the least immersive exercise programs. Quantitative analysis showed that participants experienced a high level of flow (3.9 +/- 0.3 out of 5.0) and a high rate of expectation of therapeutic effect (96%) and intention of exercise adherence (96%). Further, participants with more severe pain or physical dysfunction tended to have more positive experiences (e.g., Difficulty-Skill Balance, Clear Goals, and Transformation of Time), leading to high levels of flow during VR-based rehabilitation. In conclusion, VR-based games are potentially acceptable as a motivational rehabilitation tool for patients following knee surgery. However, to best meet patients' needs, it might be useful to equip a VR program with varied levels of difficulty, taking into account the severity of the individual's knee injury. Additionally, severe pain or physical dysfunction might act as an indication rather than a contraindication for VR-based rehabilitation. [ABSTRACT FROM AUTHOR]

There is a growing consensus that the conventional technology acceptance model should be modified and expanded to provide a better understanding of the behaviour related to Internet services. Recognising this need, this study re-evaluates the utility of Venkateshet al.’s [2003. User acceptance of information technology: toward a unified view.MIS Quarterly, 27 (3), 425–478] Unified Theory of Acceptance and Use of Technology (UTAUT) model. First, this study proposes a new modified model of technology acceptance by adding the concepts of trust and flow experience to the original UTAUT model. Second, the study investigates how the model's explanatory power changes for different types of Internet services. For this, this study considers two services – ‘e-learning’ and ‘online gaming’ – for their utilitarian and hedonic characteristics, respectively. The results of this study suggest that the proposed model can better explain behavioural intentions towards Internet services than the original model. The two variables – flow experience and trust – contributed to the overall significance of the model. Furthermore, the type of Internet service moderated the effects of the independent variables on behavioural intentions and use behaviour. [ABSTRACT FROM AUTHOR]